1. Should you try Typeform? Overview

What it is	Typeform is a conversational form and survey builder showing one question at a time, with logic jumps, video questions and AI-generated forms.
Country / HQ	Barcelona, Spain (founded 2012)
Best for	Brands that want high-completion, on-brand forms, quizzes and surveys with conversational flow.
Check before buying	Response-based pricing climbs fast; 10 responses/mo cap on free plan; not ideal for long data-heavy forms.
Editor rating	4.5 / 5
Pricing signal	Free + paid from ~$25-29/mo

2. Features What it does

Feature	What it does
One-question-at-a-time UI	Conversational flow proven to lift completion rates.
Logic jumps	Branching paths based on answers.
AI form generation	Describe the form; AI drafts questions and design.
Templates	Polished templates for lead gen, quizzes and research.
Integrations	HubSpot, Slack, Zapier, Google Sheets, Calendly.
Video & audio questions	Respondents answer by recording.
Hidden fields & recall	Personalize flows with passed-in data.

Plan	Price / mo	Key limits & who it fits
Free	$0	10 responses/mo, unlimited typeforms, basic blocks.
Basic	~$25/mo (annual)	100 responses/mo, custom branding removal.
Plus	~$50/mo (annual)	1,000 responses/mo, 3 seats, custom subdomain.
Business	~$83-99/mo (annual)	10K responses/mo, drop-off analytics, priority support.

Response caps reset monthly (no rollover); overages or upgrades required. Pricing changed in 2024-2025 – verify at typeform.com.

Access type	Details
CRM	HubSpot, Pipedrive, Salesforce.
Automation	Zapier, Make, webhooks.
Sheets	Google Sheets sync.
Calendar	Calendly embeds for bookings.

Source	Rating	What it says
G2	4.5 / 5	Design and completion rates praised; pricing per response criticized.
Capterra	4.6 / 5	Favored for lead-gen and NPS flows.
Critiques	Mixed	Not built for long, data-heavy questionnaires.

✔ Suitable	✘ Not suitable
• Lead capture and qualification forms • Quizzes, market research and feedback • Onboarding and application flows	• Large employee surveys (response pricing) • Internal data-entry forms • High-volume free needs

Competitor	How it differs	Best for
Tally	Tally is free-form and generous with limits.	Budget conversational forms.
Jotform	Jotform is feature-dense with payment forms.	Data-heavy forms.
Fillout	Fillout matches Typeform UX with fairer pricing.	Cost-conscious switchers.

Takeaway	Still the most beautiful way to ask questions one at a time – beautiful UX at a price that scales with responses, so volume matters.
Who should pick it	Brand-conscious teams collecting leads and insights.
Who should skip it	High-volume surveys and internal tooling.