Typeform — Full Profile ( 2026-09)

Headquartered in Barcelona, Spain, Typeform SL was founded in 2012 by Robert Muñoz and David Okuniev. The company has completed a multi-round venture financing journey, starting with a €0.55M seed round in 2013, followed by a €1.2M round in 2014, a $15M Series A led by Index Ventures in October 2015, and a $135M Series C round led by Sofina in March 2022 at a post-money valuation of $935M. It operates as a VC-backed independent private SaaS company, with General Atlantic holding approximately 19.8% as the leading institutional shareholder. To date, Typeform remains fully independent with no IPO, private equity buyout, or corporate acquisition, and is not a bootstrapped business. In 2026, Typeform launched its official first-party MCP server in beta general availability, with dual regional endpoints covering global and EU deployments: https://api.typeform.com/mcp and https://api.eu.typeform.com/mcp. The implementation adopts streamable-HTTP transport with OAuth-only authentication, supporting core capabilities including form reading and contact read/write operations under dedicated beta scopes. In MCP ecosystem classification, Typeform belongs to the first-party MCP cluster alongside Klaviyo, Feedly, Slack and Databox. It is uniquely tagged as first-party-beta-not-GA-stable, distinguishing it from fully stable GA first-party tools like n8n, Composio-exclusive tools like Nanonets, and zero-first-party MCP vendors including Motion, Todoist, Qualtrics and Documenso.

Website

Field	Value
Official Website	https://typeform.com · pricing: https://typeform.com/pricing · MCP docs: developers.typeform.com/mcp (beta) · API: developers.typeform.com · VideoAsk sibling: videoask.com
Company	Typeform SL, Barcelona (global remote); founded 2012 Muñoz+Okuniev; VC-backed independent private (General Atlantic ~19.8%, Sofina/Index/Point Nine/Connect historical; ~ $187M total raised;$ 935M val 2022; 500-1k headcount; not public/acquired/PE/bootstrap); SOC 2 Type II, ISO 27001, GDPR, HIPAA-capable (Enterprise), CCPA, PCI DSS via Stripe; Cloud-only no on-prem.
Status	Active, Typeform AI (Formless prompt→form Q1 2025) + Smart Insights + Clarify AI follow-ups + MCP server beta 2026
Category	ai-productivity-data
Pipeline Stage	none

Title

Field	Value
Product	Typeform
Descriptive Title	Typeform — Conversational Form & Survey Platform (One-Question-at-a-Time UX + AI Form Gen): drag-drop builder with logic jumps/calculator/recall/hidden fields/partial-submission tracking → conversational one-screen-per-question flow (47.3% avg completion vs 21.5% industry) → Typeform AI (Formless NL→form), Smart Insights (sentiment/themes on open-ended), Clarify AI dynamic follow-ups, Contacts+Automations, 500+ integrations (HubSpot/Salesforce/Slaude/Slack/Zapier/Make/n8n/Sheets) + REST API + webhooks + first-party MCP server beta (api.typeform.com/mcp, OAuth, read forms + RW contacts, Claude/ChatGPT/Cursor mount) + video questions via VideoAsk; Free $0/10 responses → Basic$ 39 ( $28 yr) /100 → Plus$ 79 ( $56) /1,000 → Business$ 129 ( $91) /10,000 → Talent$ 169 / Growth Flow $379 / Enterprise custom; 2012 Barcelona Muñoz+Okuniev Index-A-$ 15M Sofina-C- $135M@$ 935M GA-lead-independent-private MCP-beta-2026
One-line Positioning	Marketer describes form in prompt → Typeform AI drafts conversational flow → logic jumps branch by answer → respondent sees one question per screen (higher completion) → submission fires webhook to HubSpot/n8n/Sheets → Claude mounts api.typeform.com/mcp beta to summarize last week’s responses or draft a new form (OAuth, read-forms/RW-contacts, no event-trigger server-side); billing is per-account response-capped, per-seat-light (reverse Motion pure per-seat, reverse Qualtrics per-interaction, reverse Nanonets block-run, reverse Databox AI-credit) — partial submissions count as responses, hit cap = forms go private.

Features

Field	Value
Builder Core	Drag-drop conversational builder, one-question-per-screen, 20+ field types (text/email/number/choice/picture/rating/opinion scale/file upload/date/payment/video via VideoAsk), logic jumps, calculator, recall info, hidden fields, URL params, multi-language, custom endings, templates
AI Layer	Typeform AI / Formless (Q1 2025, prompt→form structure+design), Smart Insights (AI themes/sentiment/summary on responses, Plus+), Clarify with AI (dynamic follow-up on open-ended), AI response summaries; no agentic workflow engine, AI assists creation+analysis only
Analytics	Response dashboard, drop-off/funnel analytics (Business+), partial-submission capture, conversion tracking, Contacts segmentation, CSV export, Google Sheets/Airtable/BI push via webhook
Integrations	500+ native (HubSpot/Salesforce/Slack/Mailchimp/Stripe/PayPal/Notion/Sheets/Airtable/Segment), Zapier/Make/n8n (HTTP), webhooks (form.submitted, form.partially_submitted, etc.), REST API v2 (forms/responses/contacts/images)
MCP	First-party server BETA `https://api.typeform.com/mcp` (EU `api.eu.typeform.com/mcp`), streamable HTTP, OAuth-only (PAT deprecated for MCP), scope = read forms/workspaces + read-write contacts, tools expanding, no server-side event trigger (agent polls/chats only), beta stability; also reachable via Composio MCP gateway (35 tools, 3rd-party bridge) → first-party-beta + composio-overlap like Smartlead/Lokalise pattern but Typeform has vendor host
Security / Admin	SOC 2 II, ISO 27001, GDPR, HIPAA (Enterprise), CCPA, SSO/SAML (Enterprise), 2FA all, custom data residency EU/US, rate limits by plan
API	REST v2 (Bearer token), webhooks HMAC, OAuth 2.0 app tokens, partial-response endpoint, file upload via S3-style presign; no GraphQL

Pricing (2026-09, per-account response-capped, seats light, partial submissions count)

Field	Value
Free	$0 — 10 responses/mo (some accounts 25 in test), 1 user, 3 forms, 10 q/form, Typeform branding, AI limited, no webhooks automation cap lift
Basic	$39/mo** ($ 28/mo annual) — 100 responses/mo, 1 user, remove-brand NO, logic jump yes, AI basic, email support
Plus	$79/mo** ($ 56/mo annual) — 1,000 responses/mo, 3 users, remove Typeform branding, custom subdomain, file uploads, payments (Stripe/PayPal), Smart Insights, priority email
Business	$129/mo** ($ 91/mo annual) — 10,000 responses/mo, 5 users, drop-off analytics, conversion tracking, advanced logic, priority support, Contacts+Automations add-on eligible
Talent	$169/mo** ($ 119 annual) — 5,000 responses, recruiting-specific (video questions, candidate flows)
Growth Flow	$379/mo — 10,000 responses + 1,500 enrichments, Salesforce sync, SMS follow-ups (GTM line, not pure form tier)
Enterprise	Custom — unlimited responses, SSO/SAML, HIPAA BAA, dedicated CSM, custom rate limits, SLA, EU/US residency
Add-ons	Contacts & Automations 2,400 actions/ $25 or 12,000/$ 75; extra response packs within tier; AI features incl on Plus+
Type	per-account-response-capped + light-per-seat; starting_paid=$39 Basic; partial submissions count as responses; reverse Motion per-seat, reverse Qualtrics per-interaction, reverse Nanonets block-run, reverse Databox AI-credit, reverse Klaviyo active-profile
Note	Hit cap → forms go private until reset/upgrade (brutal for viral campaigns); Free 10-25 responses is demo-only; pricing experiments vary shown numbers by account

Reviews

Field	Value
G2	4.4/5 (~580 verified, “Typeform” forms-surveys profile, 2026) — primary B2B star; 72% 5-star / 18% 4-star barbell; praise conversational UX + completion lift + brand polish + 500 integrations + MCP beta promising; gripes response-cap pricing (“10 responses free then $39 for 100" anger), partial-submissions-counts-as-responses, branding removal gated to Plus$ 79, support slow pre-Business, AI features justify 2025-26 price hikes, enterprise depth < FormAssembly/Formstack
Capterra	4.5/5 (~410 verified, 2026) — auxiliary G2-owned corpus; ease 4.6 value 4.1 support 4.3; SMB marketers love templates, slam response caps + tier escalators
Trustpilot	No standalone Typeform B2C page rated (B2B-only) → `no-rated-consumer-profile` excluded (aligns FFmpeg/MonkeyLearn/Qualtrics/Feedly/n8n/Databox/Documenso)
Editorial	AI CMO 4.6, ToolRadar 4.4, Zendikt 8.0 vendor-trust, WorkManagement 4.3; consensus “category-defining UX, overpriced at scale, MCP beta early”
Praise	One-question flow = 2.2x completion vs classic forms, design/theming best-in-class, Formless AI draft speed, Smart Insights on open-ended saves research time, 500+ integrations, MCP beta lets Claude pull live responses without opening app
Gripes	Response-cap + partial-count model punishes traffic spikes, Free 10/mo unusable for real campaign, branding removal at $79 stings solos, Growth Flow$ 379 is GTM upsell not form value, MCP beta scope thin (no create-form-write-responses yet stable, OAuth-only, no server push), 2022 GA-led scale brought support slowdown complaints

Review Sources Breakdown

Field	Value
G2.com	4.4/5 ~580 — primary B2B star, weight highest
Capterra	4.5/5 ~410 — auxiliary, G2-owned Feb 2026 corpus separate
Trustpilot	none → `no-rated-consumer-profile` excluded
Editorial (AI CMO/Zendikt/ToolRadar/WorkMgmt)	4.3-4.6 band confirm
Conclusion	Prints “G2 4.4 primary, Capterra 4.5 aux, TP none-excluded, MCP beta praised-but-thin-scope” — split-source rule holds; no TP barbell (B2B-only)

Access

Field	Value
Web App	app.typeform.com — builder, responses, contacts, insights, automations, brand themes; no desktop app
API	REST v2 (forms/responses/contacts/images), webhooks (HMAC), OAuth 2.0 app tokens, partial-response endpoint; rate limits Free 100/hr → Enterprise custom
MCP	First-party server BETA `api.typeform.com/mcp` (EU mirror), streamable HTTP, OAuth-only, tools = list-forms / read-form / read-responses / list-contacts / create-update-contact (RW) / navigate-workspace; no create-form-write-submission stable yet, no server-side trigger; Claude/ChatGPT connector dir listed; Composio gateway alt (35 tools) → first-party-beta + composio-overlap
Integrations	500+ native + Zapier/Make + n8n HTTP + Sheets/Airtable; MCP host = Claude/ChatGPT/Cursor
Login	Email/password, Google/Microsoft SSO (Plus+), SAML/SSO (Enterprise), 2FA all
Self-host	None — Cloud-only, EU/US data region selectable, no on-prem/air-gap

Best For

Field	Value
Audience 1	Marketing/brand teams needing high-completion lead-forms, NPS/CSAT, waitlist, demo requests on site
Audience 2	Researchers/PMs running concept-tests or user interviews wanting conversational flow + Smart Insights on open-ended
Audience 3	Agencies building client quizzes/surveys with strong visual branding (Plus removes logo)
Audience 4	Agent builders mounting Typeform MCP beta into Claude to summarize responses / draft forms ad-hoc (OAuth, no code)
Audience 5	Recruiting flows (Talent plan) with video questions + scoring

Not For

Field	Value
Exclude 1	High-volume transactional data entry (response-cap + partial-count makes 10K/mo expensive vs Google Forms/Jotform/Tally)
Exclude 2	Salesforce-anchored enterprise with deep CLM/FOIA/compliance forms (FormAssembly/Formstack deeper, Typeform enterprise thinner per G2)
Exclude 3	WordPress-native teams wanting DB-coupled forms (Gravity Forms better; Typeform embed fights Gutenberg per users)
Exclude 4	Buyers needing stable first-party MCP with write-form + server-push (beta scope only; must wait or use Composio)
Exclude 5	Zero-budget teams needing >25 responses/mo (Free 10-25 demo-only, Basic $39/100 is steep vs Tally free-unlimited)
Exclude 6	Regulated on-prem/air-gap orgs (Cloud-only)

Competitors

Field	Value
Tally	Free unlimited responses + forms, MCP server GA (20+ tools), EU-hosted, cleaner price, weaker brand-theming/conversational polish than Typeform
Jotform	5-form free/100 submissions, MCP server OAuth (5 tools), deeper enterprise widgets/payments, weaker conversational UX
Google Forms	Free unlimited, no MCP first-party, no conversational flow, no branding control
Paperform / Fillout	Fillout Notion-coupled, Paperform brand-focused, both cheaper, no Typeform completion moat
SurveyMonkey / Qualtrics	Deeper research analytics/crosstabs, worse UX/completion, Qualtrics PE-private per-seat/interaction
Formstack / FormAssembly	Enterprise compliance/SQL/CLM-adjacent, weaker consumer-grade design
Typeform vs Documenso	different lane (sign vs survey) — not competitor