TripIt — Email-to-Itinerary Parser + Real-Time Flight Vigilance ([email protected], 22M+ Users, SAP Concur-Owned, Free + $49/yr Pro, 2026 On-Device Apple Intelligence “Image to Plan”)

TripIt Inc. founded 2006 (Andy/Kate Stern), acquired by Concur 2011 (~ $82–120M), Concur acquired by SAP 2014 ($ 8.3B) → now “TripIt by SAP Concur”, 22M+ users, 20th anniversary 2026, Webby 2026 Travel winner. No sunset, no rebrand of SKU. Category ai-productivity-data, pipeline_stage=none. This is the post-booking email→itinerary parser + real-time flight vigilance lane — direct contrast to your just-confirmed Wanderlog (map-first manual build + light AI): TripIt does not plan/discover, it organizes what you already booked and watches flights; Wanderlog does not parse inboxes or alert gate changes. Not a generative trip-planner (≠ TripGen/MonkeyTravel), not a road-trip POI engine (≠ Roadtrippers).Official site: https://www.tripit.com

Pricing: https://www.tripit.com/web/pro/pricing

Snapshot

Field	Value
Status	Active (2026-08, 20th yr, Webby 2026 Travel); SAP Concur sub-brand, not shut down
Origin	TripIt Inc. 2006 SF; Concur 2011; SAP 2014; 22M+ users, 215M+ itineraries hosted
Lane	Post-booking travel-logistics organizer (email/calendar→master timeline) + Pro flight vigilance (alerts/seat/fare/refund/airport nav)
AI surface	Semantic parsing of confirmation emails (carrier vs marketing, fare class, terminal, baggage claim) + 2026 “Image to Plan” via Apple Intelligence on-device + gap-fill suggestions (nearby eat/transport/loyalty nudge) — not prompt→day-by-day generator
Standout	Forward to [email protected] or connect Gmail/Outlook/Yahoo → 10-sec master itinerary across flights/hotels/cars/trains/cruises/OpenTable/Eventbrite/StubHub; Pro alerts often beat airline app on gate/delay/cancel
Enterprise	SAP Concur expense auto-attach, many corp plans bundle Pro free for employees
Compliance	SAP-grade enterprise security, GDPR/CCPA, inbox OAuth scope (privacy knock shared with Wanderlog)
Category	`ai-productivity-data` / travel-logistics sublane (sibling-contrast to Wanderlog)

Features (table)

Layer	Capability	Notes
Inbox parse	Forward confirmations to [email protected] OR Gmail/Outlook/Yahoo connect → auto master timeline (dates/times/conf#/maps/weather)	Free core, unlimited trips
Manual add	No-confirmation plans, notes, photos, 3 docs/trip (free) / 25 (Pro)
Calendar sync	2-way Google/Outlook, blocks travel time, avoids meeting overlap	Free
Sharing	Read-only share link, Inner Circle auto-notify family/colleagues	Free view; co-edit not a thing (vs Wanderlog)
Pro — alerts	Real-time delay/cancel/gate/terminal, “Go Now” traffic-leave time, check-in remind, alternate flight, baggage claim on landing	Often pre-airline-app
Pro — trackers	Seat tracker (better seat opens), fare-drop refund monitor, 150+ loyalty point tracker w/ expiry nudge	Single fare-drop can recoup $49
Pro — airport	Interactive terminal maps, walking directions to gate/lounge/connection, security wait times
Pro — intel	Country travel info (visa/embassy/socket/currency), neighborhood safety, passport renewal remind, disruption risk alerts (2026 expanded)
2026 AI add	Image to Plan (Apple Intelligence on-device: photo/PDF ticket→plan, no cloud egress), gap-fill recs (café/transport/loyalty), carbon footprint + offset	Free+Pro both get parse; suggestions context-aware
Surface	🌐 Web · 📱 iOS (Apple Watch) / Android (Wear) · offline itinerary on mobile · no public REST API, no MCP, no map-first editor
No	No day-planning/discovery, no budget split (vs Wanderlog), no route optimizer, no offline maps paywall issue (offline itinerary is free, offline maps lean on OS), no auto-book	Logistics-only by design

Pricing (2026-08, USD)

Tier	Price	Caps / includes
Free	$0 (no card)	Unlimited trips, email/Gmail/Outlook parse, cross-device + offline itinerary view, calendar sync, 3 docs/trip, share link, neighborhood safety score, airport maps (non-interactive), carbon stats, Image-to-Plan (on-device) — NO real-time alerts, NO seat/fare/point trackers, NO interactive terminal nav
Pro	$49/yr (30-day trial; ~$ 4.08/mo equiv; app-store $48.99/yr regional)	Everything free + real-time flight alerts, Go Now, alternate flights, seat tracker, fare refund monitor, 150+ point tracker, interactive airport maps + walking directions, 25 docs/trip, country travel intel, passport renew remind, disruption risk alerts
Pro via SAP Concur	$0 for employee	Many enterprise travel programs bundle Pro — check with travel manager before paying
TripIt for Teams	Custom (SAP Concur channel)	Centralized dashboards, policy compliance, per-seat

starting_price=$0; first paid $49/yr (annual-only, no monthly). Break-even: 1 fare-drop refund or 1 saved missed-connection often covers it for 4+ trips/yr.

Reviews (2026)

Source	Signal
App Store 4.8/5 (296k+), Google Play 4.6/5 (93k+), Webby 2026 Travel	Praised: parsing reliability across obscure airlines/boutique hotels, alerts beat airline apps, free tier genuinely usable (not teaser), Inner Circle sharing, SAP Concur expense attach. Criticized: UI dated vs Wanderlog/Polarsteps, Pro paywalls the actually useful half, no planning/discovery/budget/route, Gmail scope broad, offline maps not bundled (offline itinerary is), 2026 AI suggestions still gap-fill not generative, consumer Trustpilot thinner (~mixed on cancel/renew)
TripIt vs Wanderlog	Wanderlog = build/map/discover/collab/expense-split; TripIt = parse-booked + watch-flights. Pairs well: Wanderlog plans, TripIt ingests the bookings.
TripIt vs Google Travel/TripIt vs TripIt	Google Travel = search/price-track not post-booking parse; TripIt owns “forward email→done”
Aggregate	Pick for frequent flyers, business travelers, multi-airline multi-hotel trips, EAs managing exec calendars, Concur-using enterprises. Skip for visual day-planning (Wanderlog), road-trip POI (Roadtrippers), prompt-generated itineraries (TripGen), or budget-split groups (Wanderlog/Splitwise).

Access / Integration (table)

Method	Supported
Web	tripit.com
Mobile	iOS (+Apple Watch, on-device Apple Intelligence Image-to-Plan), Android (+Wear), offline itinerary
Import	Forward to [email protected], Gmail/Outlook/Yahoo OAuth, manual entry, photo/PDF via Apple Intelligence (iOS 2026)
Export/sync	Google Calendar, Outlook, share-link (read-only), SAP Concur expense attach
Automation	Email webhook essentially (plans@), no public REST API, no Zapier-native, no MCP
Enterprise	SAP Concur Travel & Expense, Amex GBT Egencia, Visa/Amex virtual card sync
No	No map editor, no booking engine, no public API, no MCP

Best For / Not For

Best For	Not For
Frequent flyers (monthly+) — Pro pays for itself in 1 fare-drop	1–2 leisure trips/yr (free tier enough, Pro idle)
Business travelers w/ multi-airline/hotel/car/train chaos	Visual day-planning / “what to do in Kyoto” (→ Wanderlog/TripGen)
EAs managing exec flight/hotel/logistics	Road-trip POI/scenic detours (→ Roadtrippers)
SAP Concur shops (Pro often free via employer)	Group expense-split + collab build (→ Wanderlog+Splitwise)
Anyone drowning in booking-confirmation emails	Users wanting AI to generate a trip from “5 days in Lisbon”
International travelers wanting visa/embassy/socket intel	Public-transit-heavy planners wanting transit rows (Wanderlog weak here too)

Competitors (lane map)

Lane	Tool	TripIt edge / gap
Post-booking parser	TripIt (self)	Gold standard parse + Pro flight vigilance
Collaborative planner	Wanderlog (in batch)	Wanderlog map/build/collab/expense-split; TripIt parse+alerts; complementary
Email-parse alt	TripCase (dead-ish), WorldMate (shut)	TripIt won this lane
Road-trip POI	Roadtrippers	Offbeat NA stops/fuel; no inbox parse
Map itinerary	Google My Maps, Sygic Travel	Static/free; no confirmation parse
AI prompt planners	TripGen, MonkeyTravel	Generative drafts; no real booking ingest/alerts
Corp T&E	Navan, Egencia, CWT	Booking+policy; TripIt is Concur’s consumer face
Auto-track journal	Polarsteps	Post-trip auto-journal; not pre-plan