Todoist
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Todoist — Full Profile ( 2026-09)
Doist Inc., Palo Alto (registered) / fully remote since 2010, founded 2007 by Amir Salihefendić (CEO, Bosnia-born, Aarhus CS drop-out); bootstrapped — 25M ARR, ~100 staff across 39 countries, also makes Twist. Independent bootstrapped not acquired (declined acquisition talks; contrast Clipdrop/Slack), not open-source, no MCP server (aligns FFmpeg/Customer.io/Motion).
Website
Field Value Official Website https://todoist.com · developer API: https://developer.todoist.com · MCP: none (confirmed no MCP server, 2026-09) Company Doist Inc., registered Palo Alto CA; founded 2007 by Amir Salihefendić; bootstrapped, zero VC, profitable, no exit strategy, declined acquisition talks; 50M+ users May 2026, 1M+ Pro subs, ~$25M ARR, ~100 remote staff/39 countries; products Todoist + Twist; SOC 2 Type II, ISO 27001, GDPR, CCPA. Independent bootstrapped, not acquired-kept (reverse of Clipdrop/Slack), not VC-backed (reverse of Supabase/Framer/Webflow/Netlify), not open-source product (reverse of FFmpeg). Status Active, bootstrapped independent, not acquired, not shut down Category ai-productivity-data Pipeline Stage none Title
Field Value Product Todoist Descriptive Title Todoist — Cross-Platform Task Manager with Natural-Language Quick Add, List/Board/Calendar Views, Filters/Labels/Priorities, Task Assist AI + Ramble Voice, 90+ Integrations, Developer REST API, No MCP Server (Doist 2007, bootstrapped Palo Alto, 50M+ users, Pro 8) One-line Positioning Type “Submit tax draft every Apr 10 at 9am p1 @admin” → Todoist parses date/recurrence/priority/label/project in one line → syncs sub-200ms across web/mac/win/linux/ios/android/watch — List/Board/Calendar layouts, custom filter queries ( today & p1), shared projects with assign/comment on Business; Task Assist (AI subtask breakdown) + Ramble (voice-to-task) on Pro+; flat freemium (Beginner free / Pro 8), Developer REST API token-based, no MCP, no agent surface.Features
Field Value Capture Natural-language Quick Add (date/recurrence/priority/label/project parsing), Ramble voice-to-task (Pro+ unlimited), email-to-task (Todoist address), browser/extension quick add, Siri/Google Assistant shortcuts Organize Nested projects + sections, labels (cross-project), priorities P1-P4, deadlines (separate from due), task duration, recurring (natural-language “every 2nd weekday”), custom filters with query syntax, Karma productivity score, list/board/calendar layouts Collaboration Shared projects (5 collaborators/project even on Beginner), assign tasks, comments, file attach (5MB Beginner / 100MB paid), Business workspace (500 team projects, 1000 members/guests, roles, central billing, shared templates, granular logs) AI Layer Task Assist (break task into subtasks, suggest next steps, rewrite), Filter Assist (EN/ES only), Email Assist, Ramble (voice dictation→structured task); AI is a convenience layer, credit-light, bundled in Pro/Business, not metered separately like Motion Sync / Platforms Real-time sync web/iOS/Android/macOS/Windows/Linux/Apple Watch/Wear OS, offline queue, 90+ integrations (Slack/Gmail/Outlook/Google Calendar two-way/Teams/Zapier/Make/IFTTT) Security SOC 2 Type II, ISO 27001, GDPR, CCPA, GCP-hosted, no training on user data, remote-only no office Pricing (2026-09 USD; Dec 10 2025 reprice: Pro annual 4, monthly 5; Business 10 monthly)
Field Value Beginner (Free) $0 forever — 5 personal projects, 5 collaborators/project, list+board layouts, 3 filter views, 1-week activity history, task reminders, limited Ramble sessions, no calendar layout, no Task Assist, 5MB upload Pro **60/yr, $7 mo) — 300 personal projects, calendar layout, task duration, custom reminders, 150 filters, full history, auto-backup, Task Assist + Filter Assist + Email Assist + unlimited Ramble, 100MB upload, themes Business **96/yr, $10 mo) — everything in Pro per seat + shared team workspace, 500 team projects, 250/project, 1000 members+guests, team folders, roles/permissions, centralized billing, shared templates, granular team logs, SOC 2 Type II org security Type flat-freemium-no-ai-credit-meter; starting_paid=$5; free_tier_real_5-project-cap-not-trial; 20% off annual vs monthly Note AI features (Task Assist/Ramble) are plan-gated not credit-metered — opposite of Motion; core NLP capture is free-tier-available, AI breakdown is Pro+ Reviews
Field Value G2 4.4-4.5/5 (~813-800+ verified, 2026) — primary B2B/dev-adjacent star; praise NL Quick Add, cross-platform sync reliability, 19-yr stability, Pro $5 fair post-2025-hike; gripes 5-project free cap (tightened from 80 in 2021), no deps/Gantt/start-date, Android widget lag vs iOS, AI shallow vs ClickUp Brain/Notion Agent Capterra 4.6/5 (~2,627 verified, G2 acquired Capterra Feb 2026 but corpora separate) — auxiliary, aligned band, weight lower Trustpilot 3.4/5 (~77-81, 52% 5★ barbell) — login/sync glitches, “lost 30k email list” misuse rage, 2025 price-hike annoyance; exclude from B2B avg, report as consumer-surface signal (aligns Smartlead/Slack/Supabase/Framer/Netlify/Motion pattern) TrustRadius 4.5/5 ~224 — tertiary Product Hunt 4.8/5 ~188 — launch-era not reweighted GetApp / SoftwareAdvice 4.6/5 ~2,627 each — tertiary Editorial ToolNerdy 8.4/10, ClickUp Learn 8.5/10, AIProductivity aggregate 4.4-4.6 — feature confirm Praise Fastest NL task capture in class, bulletproof cross-device sync for 19 yrs, bootstrapped = no acquisition/shutdown risk, Pro $5 still fair vs TickTick/Things, calendar layout + filters beat plain reminders, Ramble voice-to-task surprisingly solid Gripes 5-project free wall forces upgrade fast (was 80 pre-2021), no dependencies/Gantt/critical-path (Asana/Jira migrants disappointed), no native start-date+duration planning, Android app lags iOS polish, AI Assist shallower than ClickUp Brain/Notion Agent, Dec 2025 40% Pro hike (5 annual / 7 monthly) drew legacy-user churn talk, Trustpilot sync/login rage Review Sources Breakdown
Field Value G2.com 4.4-4.5/5 ~813 — primary B2B star, weight highest Capterra.com 4.6/5 ~2,627 — auxiliary, G2-owned Feb 2026 corpus separate, aligned band Trustpilot.com 3.4/5 ~77-81 — barbell 52% 5★, sync/login/price-hike rage, excluded from B2B avg TrustRadius 4.5/5 ~224 — tertiary Product Hunt 4.8/5 ~188 — launch-era not reweighted GetApp/SoftwareAdvice 4.6/5 ~2,627 — tertiary Editorial (ToolNerdy/ClickUp/AIProductivity) 8.4-8.5/10, 4.4-4.6 — positioning only Vendor (todoist.com) Pricing/company facts only Conclusion Prints “G2 4.4-4.5 primary, Capterra 4.6 aux, Trustpilot 3.4 excluded barbell” — same split-source rule as Smartlead/Slack/Supabase/Framer/GitHub/Webflow/Netlify/Cloudflare/Rezi/Motion Access
Field Value Web App https://app.todoist.com — tasks/projects/filters/labels/calendar/AI Assist; native macOS/Win/Linux desktop + iOS/Android/Apple Watch/Wear OS API Developer REST (developer.todoist.com) — token-based per-user, projects/tasks/comments/labels/sections CRUD, OAuth app model for 3rd-party devs; no webhook flood, no org-wide admin API beyond Business roles MCP None — confirmed no MCP server as of 2026-09 (AI Agent Index lists “MCP No”); aligns FFmpeg/Customer.io/Motion cluster, reverses Smartlead/Lokalise/Supabase/Framer/GitHub/Webflow/Netlify/Cloudflare/Rezi which ship one Integrations Google Calendar (two-way), Outlook, Gmail, Slack, Teams, Zapier, Make, IFTTT, Siri, Google Assistant, 90+ total; no Asana/Jira/Linar two-way sync Login Email/Google/GitHub/Apple; personal + Business workspace roles; SSO not in self-serve (SOC2 org-only) Self-host None — GCP-hosted SaaS, no on-prem, no EU-only residency option disclosed Best For
Field Value Audience 1 Individuals/knowledge workers who think in checklists and want fastest NL capture + reliable cross-device sync Audience 2 Freelancers managing <5 active client projects (Pro $5 covers it; Business overkill) Audience 3 Small teams (2-10) doing lightweight task assignment + comments, not Gantt/resource planning Audience 4 Bootstrapped-tool loyalists who want a 19-yr survivor with no acquisition/shutdown risk (Doist declined exits) Audience 5 Voice-first capturers using Ramble on mobile to dump tasks while walking Not For
Field Value Exclude 1 Teams needing true PM (dependencies, Gantt, critical path, resource allocation) → Asana/Jira/Linear/ClickUp Exclude 2 All-in-one workspace buyers (docs/db/wiki/whiteboard) → Notion/Obsidian+plugins Exclude 3 Agent builders wanting Claude/Cursor to drive tasks via MCP (Todoist has no MCP — unlike Rezi/Framer/Netlify) Exclude 4 Users refusing the 5-project free cap (→ TickTick free tier looser, Microsoft To Do unlimited lists) Exclude 5 Heavy Android-only users sensitive to widget/notification lag (iOS is the polished surface) Exclude 6 Orgs needing SAML/SCIM self-serve (Business has roles but SSO is enterprise-contract only) Competitors
Field Value TickTick Closest rival, bundles habit/Pomodoro/calendar natively, looser free cap, weaker filter-query power, G2 4.5/300 Microsoft To Do Free, unlimited lists, no NL depth, no calendar layout, no AI Assist Things 3 macOS/iOS-only, gorgeous, no collaboration, one-time purchase not subscription Twist (Doist sibling) Async team chat, not a task rival, often paired Notion Tasks / ClickUp Heavier all-in-one, ClickUp has AI Brain, Notion has DB; Todoist wins pure capture speed Asana / Jira / Linear PM lane, true deps/Gantt, overkill for personal