SubMagic — Full Profile (2026-09)

· Company Entity: Submagic (Turbo Studio SAS), registered in Paris, France (10 rue du Colisée 75008).
· Founded & Founders: Founded in May 2023 by David Zitoun and Tsi-fei Chan, both YC Startup School alumni.
· Funding & Revenue: Fully bootstrapped with $0 external funding**. Reached **$8M ARR by June 2025. Team size estimates vary — around 23 to 100 people (GetLatka reports 13, Tracxn reported 23 in May 2026).
· Industry Positioning: Sits in the “bootstrapped tools” cluster alongside Todoist, QuickChart, Rezi, and Fliki. But it’s the highest-revenue among the five (~$8M, compared to Fliki which has institutional backing but unclear revenue, and Rezi at ~$3.2M). It’s also purer bootstrapped than Fliki or Rezi — absolutely zero institutional investment, not even a trace of Peak XV.
· MCP Support: No first-party (official) MCP server — only community-driven or third-party implementations.
· There’s a community-built submagic-mcp-server (PyPI v1.1.0, MIT license, by siddani09/sidart10, released Nov 12, 2025) that wraps SubMagic’s REST API underneath, offering 7 tools.
· There’s also mcpbundles.com/bundle/submagic gateway with 18 tools and OAuth support — but this is a third-party proxy, not officially hosted or maintained by SubMagic.
· MCP Verdict: Falls into the “no official MCP” camp, alongside FFmpeg, Motion, Todoist, QuickChart, Zotero, and Fliki. This puts it in direct contrast with Klaviyo, Tavily, Apify, Dify, Pinecone, Unstructured, and Rezi — which all offer first-party, official MCP servers. SubMagic’s MCP ecosystem is more community-driven or Composio-style third-party integration.

⚠️ Naming collision: there is a separate “SubMagic” AI subtitle model/project (submagic-plus PyPI, github.com/submagic-ai, HuggingFace SubMagic-32k/large-v3-mlx, arXiv 2026 “SubMagic: Context-Adaptive Audio Enhancement for Subtitle Generation”) — a research/ML model for speech enhancement before transcription, NOT this SaaS. This profile = submagic.co the Paris short-form video SaaS only. Tags below explicitly carry not-submagic-ai-ml-model not-submagic-plus-pypi to prevent pool collision.

Website

Field	Value
Official Website	https://submagic.co · app: app.submagic.co · pricing: app.submagic.co/pricing · API/Integrations: Business plan · MCP community: pypi.org/project/submagic-mcp-server (MIT, Nov 12 2025, siddani09) · gateway: mcpbundles.com/bundle/submagic (3rd-party) · legal: Turbo Studio SAS, 10 rue du Colisée 75008 Paris
Company	Turbo Studio SAS, Paris 75008; founded May 2023 David Zitoun (CEO) + Tsi-fei Chan (co-founder, YC Startup School met); fully bootstrapped $0 raised (GetLatka/Tracxn/Stellar: "unfunded", no VC/angel/grant disclosed), $ 8M ARR Jun 2025 (3M+ users, 128.6% YoY, ~$615K revenue/employee); 13-23 heads; web-only SaaS, Stripe-billed, GDPR French entity, no SOC2/BAA/SSO on self-serve (Business+ API tier only)
Status	Active, AI captions 98%+ accuracy 107 langs, Magic Clips (long→shorts), AI Actors/eye-contact-correction 2025-26, API + Integrations Business+ (10-100 min/mo)
Category	ai-productivity-data
Pipeline Stage	none

Title

Field	Value
Product	Submagic (AI captions + Magic Clips short-form video finishing SaaS + API)
Descriptive Title	Submagic — AI-Powered Short-Form Video Finishing for TikTok/Reels/Shorts: upload talking-head/long-form → AI auto-captions (98%+ accuracy, 107 langs, animated emoji, custom fonts/highlight) → Magic Clips (long video → viral shorts) → magic zooms/B-rolls/transitions → silence + filler-word + bad-take removal → clean audio → AI hook titles → caption translate → brand templates → publish direct to TikTok/Reels/Shorts; web app + REST API (Business+, API & Integrations 10-100 min/mo, webhook export-complete) + Zapier/Make/no-code; MCP = community PyPI server (sidart10, MIT, 7 tools: list_languages/list_templates/create_project/get_project/update_project/export_project/create_magic_clips, SUBMAGIC_API_KEY env) + MCPBundles 3rd-party gateway (18 tools OAuth), NO vendor mcp.submagic.co; pricing = Free 3 videos/wm → Starter $19 ($ 12/yr) 15 videos/2min → Pro $39 ($ 23/yr) 40 videos/5min → Business+ $69 ($ 41/yr) 100 videos/30min/4K → Custom + Magic Clips add-on $19/mo ($ 12/yr) + API credit packs $0.10-0.23/min; 2023 Paris Zitoun+Chan fully-bootstrapped-0-funding-8m-arr-2025 MCP-none-firstparty-community-pypi-3rdparty-gateway
One-line Positioning	Creator uploads a 20-min podcast → Submagic auto-cuts + captions + zooms + B-roll → 10 Shorts ready to post → agent mounts community `submagic-mcp-server` (SUBMAGIC_API_KEY) to call create_project+create_magic_clips+export_project, no vendor MCP; billing is per-member-per-month + video-count + duration-cap + AI-credit + Magic-Clips-add-on + API-min-packs (reverse Motion pure-seat, reverse Qualtrics per-interaction, reverse Tavily credit, reverse Apify CU, reverse Pinecone RU/WU, reverse Unstructured page, reverse Dify seat+credit, reverse Rezi sub-resume, reverse Fliki minute-pool); ownership pure bootstrap $0 (same macro-cluster Todoist/QuickChart/Rezi/Fliki, distinct from vc-independent n8n/Apify/Dify/Pinecone/Unstructured, distinct from Tavily acquired-kept / Zotero-CDS nonprofit).

Features

Field	Value
AI Captions	98%+ accuracy, 107 languages (Greek/Arabic/CMN tested strong per G2), animated colorful emojis, custom fonts/highlight/word-enlarge, caption templates (Hormozi/Beast/Sara), export SRT to DaVinci/Premiere, translate captions 30+ langs
Magic Clips	Paste YouTube/long-video URL → AI finds viral moments → outputs 9:16 TikTok/Reels/Shorts (1:1/16:9/4:5 also), $19/mo add-on on top of any plan (10 long videos/mo), per-member billing
Pacing Cleanup	Silence removal (natural/fast/extra-fast), filler-word removal (um/uh/like), bad-take removal, all AI Credits-metered
Visual Polish	Magic zooms (dynamic emphasis), magic B-rolls (Storyblocks Premium on Pro+, configurable coverage 0-100%), transitions, sound effects + music, AI hook titles, AI eye-contact correction, AI Actors (Business+)
Audio	AI Clean audio (speech enhance), separate audio-export pool, podcast-ready
Brand & Publish	Brand Kit (Pro), custom templates (3-10-∞ by tier), custom vocabulary dictionary (Business+), logos/assets, publish + analytics to TikTok/Reels/Shorts/YouTube, 1-3 publishing profiles by plan
API & Integrations	REST under Business+ (create_project / export / status / magic_clips, 500-1000 req/hr), API & Integrations 10 min/mo Starter → 10 min/mo Pro → 100 min/mo Business+, webhook `watch_export_complete`; Zapier/Make/GoHighLevel no-code; no OSS lib, no official SDK beyond JS snippets; n8n HTTP node works
MCP (community/third-party only)	No first-party server (no mcp.submagic.co, no github/submagic-io official MCP repo). (1) `submagic-mcp-server` PyPI 1.1.0 MIT (siddani09/sidart10, Nov 12 2025, “Production/Stable”) — `pip install submagic-mcp-server`, stdio, SUBMAGIC_API_KEY env, 7 tools: submagic_list_languages / list_templates / create_project / get_project / update_project / export_project / create_magic_clips; limits 1000/hr langs/templates, 500/hr project/export/clips; (2) MCPBundles gateway `https://mcp.mcpbundles.com/bundle/submagic` (3rd-party, 18 tools, OAuth auto-auth, not Submagic-published, classify third-party-proxy same as Vinkius/Fliki pattern); → MCP axis none (first-party) + third-party-community (aligns FFmpeg/Motion/Todoist/QuickChart/Zotero/Fliki, NOT in Klaviyo/Tavily/Apify/Dify/Pinecone/Unstructured/Rezi first-party-GA cluster)
Enterprise	Custom plan (custom videos/minutes/members/Magic Clips, unlimited templates, custom API, dedicated CSM, Advanced Security + SSO on Custom only, no published BAA/HIPAA)

Pricing (2026-09, per-member-per-month + video-count + duration-cap + AI-credit + Magic-Clips add-on $19 + API min-packs)

Field	Value
Free	$0 — 3 videos/mo, watermarked, 1 min 30 sec cap, 200MB, Starter caption templates, free stock media, no publish profiles (test-only)
Starter	$19/mo ($ 12/mo billed yearly, save $84) — 15 videos/mo, max 2 min/video, 3 AI Credits, auto captions, free B-roll/audio, text-based trim, 1080p/30FPS, no watermark, API & Integrations 10 min/mo**, 1 member
Pro (MOST POPULAR)	$ $39/mo ($ 23/yr, save $192) — 40 videos/mo, max 5 min/video, 6 AI Credits, Storyblocks Premium B-roll, AI hook titles, clean audio, remove bad takes/silences, translate captions, eye-contact correction, Brand Kit, 1080p/2K, publish + analytics, 3 members**, 3 custom templates
Business + API	$ $69/mo ($ 41/yr, save $336) — 100 videos/mo, max 30 min/video, 15 AI Credits, 4K/60FPS, 10 custom templates, logos/assets, custom vocabulary, priority support + rendering, API & Integrations 100 min/mo**, unlimited workspace users, AI Actors
Custom	Contact sales — custom everything, Advanced Security + SSO (Custom tier), dedicated CSM, unlimited templates, custom API limits
Magic Clips Add-on	$+ $19/mo ($ 12/yr) on any** plan — 10 long videos/mo viral-clip extraction (per-member, compounds with seat count)
API Credit Packs	250 min/ $57 → 500 min/$ 75 → 1,000 min/ $150 → 2,000 min/$ 300 → 5,000 min/ $500 → 10,000 min/$ 1,000 ($0.10-0.23/min, bought after plan purchase)
Type	per-member-month-plus-video-count-duration-cap-ai-credit-magic-clips-addon-api-min-packs; reverse Motion pure-per-seat, reverse Qualtrics per-interaction, reverse Tavily credit, reverse Apify CU, reverse Pinecone RU/WU, reverse Unstructured page, reverse Dify seat+credit, reverse Rezi subscription-resume, reverse Fliki minute-pool — Submagic is seat-compounding (3-person Pro = $117/mo not$ 39) + duration-cap + add-on-stack
Gotcha	Every price is per-member (headline $23/$ 41 deceptive for teams); Magic Clips $19/mo add-on on top of plan price (Starter$ 19 + $19 =$ 38/mo); duration cap forces upgrade (10-min video needs Business $69 regardless of volume); AI Credits separate from video-count (3-15/mo starve on Starter); API minutes metered separately from videos; free tier 1:30 caps most clips; “More than 2000 reviews on Google/Trustpilot/G2” is vendor self-report, verify per source

Reviews

Field	Value
G2	4.7/5 ~83-250+ reviews (ToolRadar 83/Capterra-1 “across G2+Capterra 84”, forkoff 250+, HyzenPro 83, official “2000+ across Google/Trustpilot/G2”) → print `G2 4.7/~83-250 B2C-creator-weighted` (range reflects sampling drift; lean 83 verified, 250+ aggregate); praise caption polish/speed/brand-kit, gripe multi-seat economics + AI-credit opacity + export glitches (caption off-screen, audio lag, 1-in-10 export stall)
Capterra	5/5 ~1 review (ToolRadar tracks Capterra) → `Capterra 5/~1 unrobust` (essentially absent, unlike Rezi 4.8/240); note ToolRadar “84 across G2+Capterra” likely 83 G2 + 1 Capterra
Trustpilot	4.5-4.6/5 ~500-757 reviews (forkoff 4.5/500+, HyzenPro 4.6/757) → `Trustpilot 4.6/~600 B2C-starter-credit-wall-heavy` (keep as real consumer surface, separate from G2-B2B like Rezi; Starter-tier credit-wall + tier-up pressure dominate complaints)
ProductHunt	4.7/5 (featured launches, creator-led) → directional
Reddit	r/Entrepreneur / r/podcasting / r/ContentCreators mixed — solo creators positive (“saved my Sunday”), 3+ clipper teams negative on seat-compounding math + Magic Clips disclosure; r/ContentCreators 8-upvote thread: “website constantly down without notice, glitched exports, audio out of sync ~60% of time”
Editorial	ToolRadar 4.7/84 (saves 10+ hrs/wk, +50% engagement, but “captioning polish layer not full editor”), HyzenPro 4.4 (Ease 4.7/Feature 4.6/Value 4.2/Integration 4.3/Support 4.5/Perf 4.3), FORKOFF weighted 4.5/5 (creator-launch reviews downweighted), HighReach 4.x; consensus “best-in-niche caption polish, not timeline editor, B-roll off-topic sometimes”
Praise	98%+ caption accuracy even Greek/Arabic, animated emoji/font system killer for retention, 3-click short creation, saves 10+ hrs/wk, +50% engagement claimed, support replies with audio/video messages (G2 loved), mass-upload 90 videos/week workflow viable
Gripes	Seat-compounding (3-person Pro = $117/mo), Magic Clips +$ 19/mo undisclosed until checkout, AI Credits stingy (3-15/mo), duration caps (2/5/30min tiers), export glitches (caption off-screen, audio-sync drift, 1-in-10 render stall, web-app freeze), auto B-roll off-topic needs manual review, no frame-level control (not Premiere/DaVinci), no SSO below Custom, per-member math compounds “headline price doesn’t show”

Review Sources Breakdown

Field	Value
G2.com	4.7/5 ~83 (lean verified) → ~250+ aggregate → `G2-4-7-83-to-250-creator-weighted`
Capterra	5/5 ~1 → `Capterra-5-1-unrobust`
Trustpilot	4.6/5 ~600 → `trustpilot-4-6-600-b2c-credit-wall-real-consumer`
ProductHunt	4.7 → directional
Reddit r/Entrepreneur/podcasting/ContentCreators	mixed, seat-economics negative
ToolRadar/HyzenPro/FORKOFF/HighReach	4.4-4.7 directional
Conclusion	Prints “G2 4.7/~83-250 (lean 83 verified, 250+ aggregate) + Capterra 5/~1 unrobust + Trustpilot 4.6/~600 real B2C + PH 4.7 + Reddit mixed seat-compounding negative + editorial 4.4-4.7, consensus caption-polish-best-in-niche-not-full-editor-b-roll-tonal-wrong-export-glitch-seat-addon-opacity” — aligns bootstrap SaaS G2-rated pattern (Fliki 4.8, Rezi Trustpilot 4.7), but explicitly flags range-drift 83↔250 and Capterra-1 as unrobust (contrast Databox/Klaviyo robust G2 samples). No first-party MCP → no dev-MCP-star.

Access

Field	Value
Web App	app.submagic.co — editor, caption timeline, Magic Clips, brand kit, publish/analytics; no desktop/mobile native
API	REST Business+ (create_project / get_project / update_project / export_project / create_magic_clips / list_languages / list_templates), 500-1000 req/hr, webhook `watch_export_complete`; API key from app settings; no OSS SDK; n8n HTTP node / Zapier / Make / GoHighLevel
MCP	None first-party. (1) Community PyPI `submagic-mcp-server` 1.1.0 MIT (siddani09/sidart10, Nov 12 2025): `pip install submagic-mcp-server`, stdio, SUBMAGIC_API_KEY env, 7 tools, claude_desktop_config.json registration; (2) MCPBundles 3rd-party gateway `https://mcp.mcpbundles.com/bundle/submagic` (18 tools, OAuth, not Submagic-published → classify third-party-proxy, NOT counted as vendor-hosted, parallel Vinkius/Fliki pattern); → mcp=none(first-party)+third-party-community (FFmpeg/Motion/Todoist/QuickChart/Zotero/Fliki rule), NOT in first-party-GA cluster (Klaviyo/Feedly/Slack/Databox/Tavily/Apify/Dify/Pinecone/Unstructured/Rezi)
Login	app.submagic.co email/Google/GitHub → API Keys (Business+)
Self-host	None — web SaaS only, no OSS core (contrast QuickChart/Documenso/Zotero AGPL, Unstructured Apache lib); community MCP server runs locally but calls Submagic cloud API (thin wrapper, not local engine)

Best For

Field	Value
Audience 1	Daily short-form publishers (TikTok/Shorts/Reels) whose bottleneck is editing not ideation
Audience 2	Podcasters + interview teams turning 1 long recording → 10 captioned social clips without a traditional editor
Audience 3	Agencies needing repeatable short-form packaging, brand consistency, fast output from long-form source (client delivery)
Audience 4	Marketing teams wanting browser-based social video (not complex pro desktop stack)
Audience 5	Solo creators loving the caption/font/emoji system (Hormozi/Beast/Sara templates go viral)
Audience 6	Agent builders mounting community `submagic-mcp-server` to auto-generate clips from a CMS trigger (n8n/Claude/Cursor)

Not For

Field	Value
Exclude 1	Long-form / deep timeline / post-production editors — Submagic is caption+polish layer, not full editor (need Premiere/DaVinci/Resolve); video length capped 2/5/30min by tier
Exclude 2	Teams refusing seat-compounding math — every price per-member (3-person Pro = $117/mo, not$ 39); multi-seat ops pick Descript/Opus Clip
Exclude 3	Buyers refusing Magic Clips +$19/mo add-on stack — viral-clip extraction priced separately from plan
Exclude 4	Users needing frame-level/mask/keyframe control — text-based trim only
Exclude 5	Programmatic users on Starter — API gated behind Business+ ( $69/yr$ 41), API minutes 10-100/mo then $0.10-0.23/min packs
Exclude 6	Regulated/health/financial needing BAA — no HIPAA BAA, no SSO below Custom tier
Exclude 7	Buyers expecting first-party MCP / agent-native mount — only community PyPI + 3rd-party gateway exist

Competitors

Field	Value
Opus Clip	Long→short AI clipping leader, stronger clip-selection AI, weaker captions/templates, per-credit pricing, no first-party MCP
Descript	Transcript-based editing + TTS/Overdub + clipping, full editor not caption-layer, stronger enterprise, G2 4.6
VEED	Browser editor + subtitle/caption, broader editing than Submagic, weaker virality templates
CapCut	Free TikTok-native, strong captions/effects, no AI clipping depth, no MCP
Premiere/DaVinci/Resolve	Pro timeline gold standard, no AI caption speed, manual-heavy
RHEI / Captions AI	Caption-focused mobile, direct Submagic overlap on animated captions
Pictory / Fliki	Fliki = text-to-video TTS (different lane); Pictory script→video
SubMagic (ML model, sub magic-ai)	NOT a competitor — separate research project (submagic-plus PyPI, HF SubMagic-32k/large-v3-mlx, arXiv 2026 speech-enhancement-for-subtitles). Explicitly excluded to prevent pool collision.