Qualtrics — Full Profile ( 2026-09)

Qualtrics International Inc., Provo UT + Seattle; founded 2002 by Scott M. Smith + Ryan Smith + Jared Smith + Stuart Orgill; SAP-owned 2018→spun 2021 (Nasdaq:XM)→taken private Jun 2023 by Silver Lake + CPP Investments for $12.5B, Jason Maynard CEO Feb 2026, acquired Press Ganey Forsta May 2026 for$ 6.75B; ~6,000 staff, 13,500+ orgs. PE-backed private independent, previously acquired-by-SAP then de-acquired (special tag: was acquired-kept 2018-2023, now PE-private not acquired-kept), not open-source, no MCP server (aligns FFmpeg/Motion/Todoist/XMind-ChatGPT-only cluster — XMind has MCP, Qualtrics doesn’t).

Website

Field	Value
Official Website	https://www.qualtrics.com · pricing: https://www.qualtrics.com/pricing · developers/REST: https://api.qualtrics.com · MCP: none (confirmed no MCP server, 2026-09; ships REST v3, webhooks, Experience IDs, no agent surface)
Company	Qualtrics International Inc., Provo UT; founded 2002 by Scott M. Smith + Ryan Smith + Jared Smith + Stuart Orgill; SAP $8B acquisition 2018, Nasdaq:XM IPO Jan 2021 (SAP retained ~71%), Silver Lake + CPP Investments$ 12.5B take-private Jun 28 2023, delisted, Jason Maynard CEO Feb 2026, acquired Press Ganey Forsta May 2026 ($6.75B); ~6,000 staff, 13,500+ orgs, 99% Fortune 100 XM footprint; SOC 2 Type II / ISO 27001 / HIPAA / FedRAMP / GDPR. PE-backed private independent, previously SAP-acquired-kept 2018-2023, now NOT acquired-kept (reverse Clipdrop/Slack current-state), not VC-scale (reverse Supabase/Framer/Miro), not bootstrap (reverse Bannerbear/Todoist), not open-source (reverse FFmpeg).
Status	Active, PE-private (Silver Lake/CPP), not public, not shut down
Category	ai-productivity-data
Pipeline Stage	none

Title

Field	Value
Product	Qualtrics
Descriptive Title	Qualtrics — Enterprise Experience Management (XM) Platform: CustomerXM + EmployeeXM (People Engage/Lifecycle) + Strategy & Research (Strategic Research/Strategic Brand) + XM Platform Base, Survey Engine + Text iQ (Claude/LLM-grounded NLP) + Stats iQ + Experience Agents + Synthetic Audiences + Press Ganey Forsta Healthcare, Priced per Interaction/Employee/Response, No MCP Server, REST v3 + Webhooks (2002 Smiths, Provo, Silver Lake private 2023, $12.5B)
One-line Positioning	Org defines an XM program (CX touchpoint / EX pulse / brand tracker / product concept test) → builds survey with logic/quotas/conjoint/MaxDiff → distributes via web/email/in-app/intercept/contact-center/video-feedback → Text iQ + Stats iQ + predictive churn models turn open-text + O-data into themes → dashboards trigger Experience Agents / closed-loop tickets to CRM/ITSM; billing is per-interaction (CX/Research) or per-employee (EX), unlimited platform users, no per-seat; REST v3 + webhooks for engineers, no MCP (agents can’t drive it; reverse Rezi/Miro/XMind); enterprise-only sales motion, no self-serve checkout except Free Account (500 responses) + Strategic Research self-serve $420/mo.

Features

Field	Value
Survey Core	100+ question types, branching/display logic, quotas, randomization, conjoint/MaxDiff, A/B, multilingual, offline app, anonymous/unique links, email/SMTP/SFMC distribution, in-app JS intercept, web-intercept, QR
XM Suites	CustomerXM (journey maps, churn prediction, contact-center post-interaction, closed-loop ticketing), EmployeeXM (People Engage = engagement/pulse/360/exit; People Lifecycle = candidate→exit), Strategy & Research (Strategic Research = market/UX/product; Strategic Brand = brand tracker/social listening), ProductXM (concept/feature testing)
AI Layer	Text iQ (open-text NLP: themes/sentiment/intensity/emotion, Clarabridge-derived NLU), Stats iQ (automated significance testing, regression, ANOVA without stats expertise), Experience Agents (2025-2026: autonomous follow-up/route/summarize), Synthetic Audiences (research-grade LLM personas validate messaging before launch), XM Discover (empathy/intensity detection), AI summarization in dashboards; no credit meter — AI included in suite price
Analytics / Action	Dynamic dashboards, heatmaps, driver analysis, predictive churn/retention models, alert rules → webhook to Salesforce/ServiceNow/Slack/Jira, ticket auto-create, manager action plans, benchmark databases (industry norms)
Integrations	Salesforce, ServiceNow, MS Dynamics, Power BI, Tableau, Azure DevOps, Workday, SAP (legacy), Slack, Teams, Zapier, SFTP, 100+ connectors; contact-center (Genesys/Nice/CallMiner) via Forsta
Security	SOC 2 Type II, ISO 27001, HIPAA, FedRAMP, GDPR, CCPA, SSO/SAML, SCIM, data residency (EU/US), IRB-grade audit trails for academic research

Pricing (2026-09 USD; no public price sheet for enterprise suites — only Free + Strategic Research self-serve published)

Field	Value
Free Account	$0 — 1 active survey, 500 total responses lifetime, 1 user, basic question types, no logic/quota/conjoint, CSV export only, no AI, no dashboards beyond basic
Strategic Research (Self-serve)	$420/mo ($ 5,040/yr) — 1,000 responses/yr, self-serve research tools, logic/quota, basic Text iQ, no CustomerXM/EmployeeXM, no Stats iQ advanced, no Experience Agents
XM for Customer Experience	Custom quote — per-interaction ( $0.03-0.10/response list,$ 45-90/user/mo analytics seats), enterprise all-in $150K-500K/yr typical, median ~$ 30K/yr per Vendr, base platform $60K-180K/yr list; includes journey/churn/closed-loop
XM for Employee Experience	Custom quote — per-employee $18-40/employee/yr list, People Engage + People Lifecycle; 2,000-employee org ≈$ 36K-80K/yr + platform base
XM for Strategy & Research (Enterprise)	Custom quote — per-interaction (survey responses + video-feedback minutes + brand-tracking responses), pools with CX if suite bundle
XM Suite (all products)	Custom quote — pooled interactions, 3-yr enterprise standard, $350K-1.5M+/yr typical large deployments, 20-35% negotiated discount off list
Type	platform-base-plus-interaction-or-employee-metering-unlimited-users-no-per-seat; starting_paid=$420 (self-serve only); enterprise no-self-serve 4-6 wk sales cycle
Note	“Unlimited users” means dashboard/viewers free, only analytics-seat + interaction volume priced — opposite of Motion/Todoist per-seat model

Reviews

Field	Value
G2	4.4/5 (~4,960 combined across Qualtrics Core XM / Customer Experience / Strategy & Research / Employee Experience profiles, 2026) — primary B2B star; praise survey logic depth, Text iQ theme extraction, Stats iQ no-stats-needed, enterprise security, academic rigor (conjoint/MaxDiff); gripes steep learning curve, UI heavy for simple surveys, Stats iQ non-intuitive, auto-report widgets weak (want AI-guided dashboards), support tickets closed without resolution (recurring 1-2★ theme), enterprise price opacity
Capterra	4.4/5 (~147 on Capterra brand itself; Qualtrics product listings syndicate G2 Digital Markets post Feb 2026 Capterra acquisition, corpus separate) — auxiliary, aligned band, weight lower; vendor-value 4.3, ease 4.4, support 3.9
Trustpilot	3.0-3.4/5 (~thin, Qualtrics brand page not heavily used B2C) — barbell billing/contract-lock-in/support rage, excluded from B2B avg (aligns Smartlead/Slack/Supabase/Framer/Motion/Todoist/Miro/XMind pattern)
TrustRadius	4.0-band ~enterprise long-form — tertiary
Gartner MQ	Leader Voice of Customer Platforms 2026 (highest Ability to Execute, 4th consecutive yr) — analyst positioning
Editorial	ToolRadar 4.4 aggregate, Chattermill/StackScored/VendorBenchmark cite $30K median /$ 350K-1.5M enterprise — pricing confirm
Praise	Gold standard for IRB-grade academic + Fortune 500 CX/EX, Text iQ + Stats iQ still best-in-class for non-statisticians, conjoint/MaxDiff nowhere else in self-serve, HIPAA/FedRAMP wins gov/healthcare, unlimited-users model cheap at scale, Press Ganey Forsta adds healthcare depth 2026
Gripes	No public price = mid-market blocked (need $15K+ budget to even talk), 4-6 wk sales cycle, UI overload for “just an NPS survey” (→ SurveyMonkey/Typeform), Stats iQ needs training, support quality inconsistent (G2 1-2★ ticket-rage), AI features bundled not credited but still gated behind suite price, no MCP for agent builders, previously SAP-owned baggage + 2023 PE leverage worries

Review Sources Breakdown

Field	Value
G2.com	4.4/5 ~4,960 across 4 product profiles — primary B2B star, weight highest
Capterra.com	4.4/5 ~147 brand-level (product listings mirror G2 post Feb 2026 acquisition, corpus separate) — auxiliary
Trustpilot.com	3.0-3.4/5 thin — barbell contract/support rage, excluded from B2B avg
TrustRadius	4.0-band enterprise long-form — tertiary
Gartner MQ	Leader VoC 2026 — analyst not star
Editorial (ToolRadar/Chattermill/VendorBenchmark)	4.4 / $30K median /$ 350K-1.5M ent — pricing confirm
Conclusion	Prints “G2 4.4 primary, Capterra 4.4 aux, Trustpilot 3.0-3.4 excluded thin” — same split-source rule as prior 37 cards

Access

Field	Value
Web App	https://app.qualtrics.com — survey builder, dashboards, XM suites, admin; no desktop app, no mobile authoring (mobile app = fielding/offline responses only)
API	REST v3 (api.qualtrics.com): survey definitions, response exports (NDJSON/CSV), distributions, contacts, libraries, messaging, workflows, OAuth 2.0 + API token; webhooks (subscriptions) for response-created/event-fired; no client-credentials confusion (has both token + OAuth)
MCP	None — confirmed no MCP server as of 2026-09 (AI Agent Index “MCP No”); reverses Rezi/Miro/XMind/Supabase/Framer/GitHub/Webflow/Netlify/Cloudflare/Smartlead/Lokalise cluster; aligns FFmpeg/Motion/Todoist/Customer.io/Todoist
Integrations	Salesforce/ServiceNow/Dynamics/Power BI/Tableau/Workday/SAP/Slack/Teams/Zapier/SFTP/Genesys/Nice/CallMiner (via Forsta); no Asana/Jira two-way task sync (only webhook out)
Login	SSO/SAML/OKTA/Azure AD; workspace roles + division admin; SCIM Enterprise
Self-host	None — Qualtrics Cloud only, data residency EU/US selectable, no on-prem

Best For

Field	Value
Audience 1	Fortune 500 / gov / healthcare orgs running IRB-grade research + CX/EX programs with HIPAA/FedRAMP requirement
Audience 2	Academic institutions needing conjoint/MaxDiff/advanced regression with audit trails
Audience 3	CX leaders measuring churn drivers across journey + contact center, want closed-loop to Salesforce/ServiceNow
Audience 4	EX/HR teams doing engagement + lifecycle + 360 at 2,000+ headcount (unlimited-users pricing favors scale)
Audience 5	Brand/research agencies running tracking studies with synthetic-audience pre-test 2026

Not For

Field	Value
Exclude 1	SMBs / startups wanting $50-200/mo NPS tool (→ SurveyMonkey/Typeform/Jotform/Google Forms; Qualtrics floor ~$ 5K-15K/yr even Research Core)
Exclude 2	Agent builders wanting Claude/Cursor to author surveys via MCP (no MCP — unlike Rezi/Miro/XMind)
Exclude 3	Teams needing simple form-builder with no stats overhead (UI is heavy)
Exclude 4	Buyers refusing 4-6 wk sales cycle / NDA / security review before seeing price
Exclude 5	Orgs wanting per-seat clarity (Qualtrics is interaction/employee-metered, confuses finance teams used to seat math)
Exclude 6	Real-time product analytics / event tracking (→ Mixpanel/Amplitude; Qualtrics is periodic X-data not O-data stream)

Competitors

Field	Value
Medallia	Closest enterprise VoC rival, G2 4.5/5, stronger real-time digital/interaction capture, weaker academic/conjoint, no Press Ganey healthcare depth post-2026
SurveyMonkey (Momentive)	Mid-market self-serve king, $25-99/mo, no conjoint/Stats iQ/Macro-XM, G2 4.4 but different tier
Alchemer / Forsta (pre-acq)	Alchemer mid-market enterprise-survey, Forsta was Qualtrics’ research rival until Press Ganey Forsta absorbed into Qualtrics May 2026
Typeform / Jotform	Beautiful form builders, no XM suites, no Text iQ/Stats iQ
Medallia + Clarabridge (now Qualtrics-owned tech)	Clarabridge NLU folded into Text iQ post-2021
Microsoft Forms / Google Forms	Free but no analytics/XM