Make
← Back to All AI Tools1. Should you try Make? Overview
| What it is | Visual no-code automation platform (formerly Integromat) with a drag-and-drop scenario builder, 3,000+ integrations and native AI agent modules. |
| Country / HQ | Prague, Czech Republic (owned by Celonis SE, Germany; founded 2012) |
| Best for | Teams and businesses that need complex multi-step automations with branching, loops and AI steps beyond simple Zapier zaps. |
| Check before buying | Operation/credit-based pricing is hard to predict for loops; steeper learning curve than Zapier. EU data hosting is a plus for GDPR. |
| Editor rating | 4.5 / 5 |
| Pricing signal | Free; paid from ~$9/mo |
2. Features What it does
| Feature | What it does |
|---|---|
| Visual scenario builder | Drag-and-drop canvas with routers, filters, iterators. |
| 3,000+ integrations | HubSpot, Salesforce, Slack, Shopify and more. |
| Native AI agents | OpenAI, Claude, Gemini modules plus Maia AI assistant. |
| Error handling | Branches, fallbacks and execution replay for debugging. |
| Webhooks & API | HTTP modules and Make API for custom systems. |
3. Pricing Pricing (2026-10, USD)
| Plan | Price / mo | Key limits & who it fits |
|---|---|---|
| Free | $0 | 1,000 credits/mo; basic builder; 15-min interval. |
| Core | ~$9-10.59/mo | 10k credits; unlimited scenarios; 1-min interval; API. |
| Pro | ~$16-18.82/mo | Priority execution, full-text log search, analytics. |
| Teams | ~$29-34.12/mo | Roles, shared templates, priority support. |
| Enterprise | Custom | SSO, overage protection, 24/7 support. |
4. Integration Access & integrations
| Access type | Details |
|---|---|
| Platform | Web app; 3,000+ app connectors. |
| AI | OpenAI, Anthropic, Gemini and custom AI modules. |
| Compliance | EU-hosted, GDPR, ISO 27001, SOC 2 Type II. |
5. Reviews & Sources External reviews
| Source | Rating | What it says |
|---|---|---|
| Editor | 4.5 / 5 | The power-user’s Zapier — far more capable visual logic and often cheaper at scale; learning curve and credit unpredictability are the costs. |
| G2/Capterra | ~4.7/5 | Praised for value vs Zapier and visual power; criticized for cryptic errors and support on low tiers. |
| Source | — | make.com; 2026 automation roundups. |
6. Best for / Not for Fit
| ✔ Suitable | ✘ Not suitable |
|---|---|
| • Teams needing complex multi-step automations • EU orgs wanting GDPR/EU hosting • Builders using AI in workflows |
• Absolute beginners (steeper than Zapier) • Users wanting predictable flat pricing • Shops needing phone support on low tiers |
7. Competitors How it compares
| Competitor | How it differs | Best for |
|---|---|---|
| Zapier | Simpler, pricier at scale | Beginners |
| n8n | Self-host OSS automation | Engineers |
| Zapier + AI | Easier AI zaps | SMBs |
8. Summary Verdict
| Takeaway | Make is the visual-automation powerhouse — branching, loops and AI agents at better value than Zapier, with a real learning curve. |
| Who should pick it | Teams that outgrew Zapier and need complex, EU-hosted automations. |
| Who should skip it | Beginners wanting dead-simple triggers or flat, predictable pricing. |