Lumen5

  • Lumen5 — Full Profile

    1. One-line positioning

    Lumen5 = browser text-to-video repurposing platform that turns blog posts, articles, Zoom/Teams recordings, PDFs and text into templated social clips (storyboard → drag-drop timeline → 720p/1080p/4K render) with AI-assisted script abstraction, auto-transcription, +4M stock library (Getty/Storyblocks), AI voices, on-screen avatars, and Workspaces/Brand Kits — seat-based freemium: watermarked free (up to 5 videos), Basic $19/mo annual (2,000/mo, 720p), Starter $39/mo annual (10,000/mo, 1080p, 30-min upload), Professional $69/mo annual (40,000/mo, 4K, SSO), Premium $149/mo annual (80,000/mo, custom fonts/codecs), pay-as-you-go $19/10 credits on legacy Basic. It is the “content repurposing workhorse,” not a foundation model (Veo/Luma), avatar bench (HeyGen), or timeline editor (Kapwing).

    2. Core features

    Capability Community (Free) Basic ($19/mo ann) Starter ($39/mo ann) Professional ($69/mo ann) Premium ($149/mo ann)
    Videos (render quota) 5 total​ (lifetime) 2,000/mo 10,000/mo 40,000/mo 80,000/mo
    Resolution 720p 720p 1080p 4K 4K
    Watermark ✅ ❌ ❌ ❌ ❌
    Max upload / recording 5 min 15 min 30 min 120 min 300 min
    Storage 1 GB 5 GB 20 GB 100 GB 500 GB
    Stock library 4M+ standard 4M+ 4M+ (Getty/Storyblocks) 4M+ 4M+
    AI features none / limited AI scripts, +2 AI voices AI scripts, 25 AI voices AI scripts, 50 AI voices, multi-lingual AI scripts, 75 AI voices
    On-screen avatars ❌ ❌ 25 avatars 75 avatars 200 avatars
    Workspaces / seats 1 1 3 5 (+$20/seat) 10 (+$20/seat)
    Brand Kit ❌ ❌ ✅ ✅ ✅ (custom fonts/codecs)
    Storyboard / drag-drop timeline ✅ ✅ ✅ ✅ ✅
    Auto-transcribe recording ✅ ✅ ✅ ✅ ✅
    Templates 80+ 80+ 200+ 200+ 200+
    SSO/SAML, API, SCIM ❌ ❌ ❌ ✅ ✅
    CRM / Zapier integrations ❌ ❌ ❌ ✅ ✅
    AI Video Generator (prompt → v4.0) ❌ ❌ limited ✅ ✅
    Commercial rights ❌ ✅ ✅ ✅ ✅

    3. Pricing — Freemium (5 videos lifetime) + 4 seat-based tiers + pay-as-you-go (legacy)

    • Community (Free): $0, no card, 5 videos total (not per month), 720p, Lumen5 watermark, 1 GB, 5-min upload, 80+ templates, auto-transcribe, basic media library, no AI voices, no avatars, no Brand Kit, no commercial rights​ — eval/student only.
    • Basic: $29/mo monthly / $19/mo billed annually ($228/yr)​ — 2,000 videos/mo, 720p, watermark off, 5 GB, 15-min upload, +2 AI voices, AI script assist, pay-as-you-go $19 per 10 credits available on this tier only (legacy).
    • Starter: $59/mo monthly / $39/mo annual ($468/yr)​ — 10,000 videos/mo, 1080p, 20 GB, 30-min upload, 3 workspaces, Brand Kit, 25 AI voices, 25 avatars, 200+ templates, 2M+ extended stock. The workhorse tier for agencies.
    • Professional: $99/mo monthly / $69/mo annual ($828/yr)​ — 40,000 videos/mo, 4K, 100 GB, 120-min upload, 5 seats (+$20/seat), 50 AI voices, 75 avatars, AI Video Generator v4.0, CRM/Zapier, SSO/SAML.
    • Premium: $199/mo monthly / $149/mo annual ($1,788/yr)​ — 80,000 videos/mo, 500 GB, 300-min upload, 10 seats (+$20), 75 AI voices, 200 avatars, custom fonts/codecs, SCIM, white-label.
    • Enterprise: custom, unlimited videos, 1 TB+ storage, dedicated CSM, priority rendering, audit logs, custom avatars/voice clones, DPA/security review. NTCP acquisition (Dec 2025) signals enterprise push — pricing expected to shift, verify before publishing.
    • CPT: pricing_type = freemium, starting_price = $0, free_tier = "5 videos total (lifetime), 720p, watermark, 1GB, 5-min upload, 80+ templates, no AI voices/avatars/Brand Kit, no commercial rights", note “paid $19/$39/$69/$149 per month annual; quota is videos/mo not credits; seats +$20 each from Starter; pay-as-you-go $19/10cr legacy Basic only; acquired by NTCP Dec 2025 — pricing may shift”.

    4. Access Type (v2 spec)

    • access_type: web-app
    • access_display: 🌐 Web App (lumen5.com, Chromium browsers)
    • No desktop client, no native iOS/Android app, no public REST API​ on any tier (Zapier/CRM integrations are inbound webhooks, not a developer API for rendering). Browser-only timeline; recorded files upload from desktop.

    5. Who should use it

    1. Content marketing teams​ — turn every blog post into 1–3 social cuts without a video editor; 4M+ library means no asset hunt
    2. B2B / SaaS marketers​ — Zoom webinar recording → transcribed storyboard → 1080p explainer clips for LinkedIn
    3. Agencies managing 3–10 client brands​ — Workspaces + Brand Kit + 200+ templates, seat-based scales predictably
    4. Publishers / media​ — article-to-video at volume (Starter 10k/mo), multi-lingual AI voices for localization
    5. Internal comms / HR / training​ — text/PDF SOP → avatar-led 1080p video, no studio
    6. Solopreneurs on a budget​ — Basic $19/mo annual covers most personal blogs; cheaper than Kapwing Business for pure repurpose

    6. Who should NOT use it

    1. Avatar-first spokesperson / 175-lang lip-sync​ → HeyGen; Lumen5 avatars are on-screen talking heads, limited, no lip-sync translate
    2. Foundation-model cinematic gen​ → Veo 3.1 / Luma Ray3.2 / Runway; Lumen5 AI Video Generator is templated, not physics-coherent
    3. Frame-accurate editing / multicam / color​ → Kapwing / Premiere / DaVinci; Lumen5 timeline is slide-deck-style
    4. Generative B-roll orchestration​ → InVideo AI / Luma; Lumen5 has no model-routing wallet
    5. Native audio video (dialog/SFX in one pass)​ → Veo 3.1; Lumen5 voices are TTS layered, silent footage
    6. Free-tier ongoing use​ — 5 videos lifetime​ (not/month), watermark, no commercial rights; Suno/Udio-style “free forever” does not apply
    7. Offline / air-gapped / on-prem​ — 100% cloud, no offline timeline
    8. ASR-only / music gen / TTS-only​ → Whisper / Suno-Udio / Murf-Resemble; Lumen5 bundles these as sub-services

     

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