1. Should you try Lavender? Overview

What it is	Lavender is an AI email coach for sales professionals that scores emails in real time, suggests fixes and personalizes drafts inside Gmail, Outlook and sales tools.
Country / HQ	San Francisco, USA (founded 2018)
Best for	SDRs and AEs who write high volumes of cold email and want data-backed coaching to lift reply rates.
Check before buying	It coaches writing but is not a sequencer or lead finder; the Chrome extension has documented reliability glitches.
Editor rating	4.4 / 5
Pricing signal	Free tier + paid from $29/mo

2. Features What it does

Feature	What it does
Real-time email scoring	Scores drafts against reply-rate best practices with live suggestions.
AI email writer	Generates first drafts and rewrites from bullet points.
Personalization assistant	Pulls prospect data and personality insights for tailored opens.
Mobile optimization preview	Shows how the email renders on phones before sending.
Team coaching dashboard	Aggregated analytics, leaderboards and coaching reports for managers.
Ora AI SDR (new)	Autonomous outbound agent priced separately at $500/agent/mo.
Multi-inbox support	Works across Gmail, Outlook 365 and sales platforms.

Plan	Price / mo	Key limits & who it fits
Free (Basic)	$0	Analyze and personalize 5 emails/mo; Gmail + Outlook; AI writer included.
Starter	$29/mo or $27/mo annual	Unlimited emails, personalization and recommendations; multi-inbox.
Individual Pro	$49/mo or $45/mo annual	Everything in Starter plus all integrations and priority support.
Team	$99/seat/mo or $89 annual	Coaching dashboard, team analytics, shared templates, CSM.

The separate Ora AI agent is $500/agent/mo including 1,000 emails/mo; annual billing saves ~7-20% depending on plan.

Access type	Details
Email	Gmail, Outlook 365.
Sales tools	Outreach, Salesloft, HubSpot, Apollo, Groove, Gong.
Browser	Chrome extension (Lavender Anywhere).
Security	SOC 2 certified, GDPR compliant.

Source	Rating	What it says
G2	4.8 / 5	60+ reviews; users report measurable reply-rate lifts (e.g., Sendoso 580% case).
Woodpecker review	Positive	Notes Ora launch in 2026 and strong benchmark data; flags extension glitches.
User testimonials	Positive	Reps cite writing emails in half the time with twice the replies.

✔ Suitable	✘ Not suitable
• SDRs and AEs doing high-volume cold outbound • Sales managers who coach email quality across a team • Job seekers and students (free program available)	• Marketing teams sending bulk campaigns • Teams wanting LinkedIn automation in the same tool • Experienced writers past the improvement curve

Competitor	How it differs	Best for
Regie.ai	Regie adds sequencing and prospecting agents; Lavender focuses purely on email coaching.	Full outbound platforms.
Copy.ai GTM	Copy.ai is broader GTM content; Lavender is deeper on email-specific scoring.	Multi-channel GTM content.
Smartwriter	Smartwriter automates research-heavy personalization; Lavender teaches the human.	Hands-off personalization.

Takeaway	The best pure email-coaching layer for sales teams: transparent pricing, real benchmark data, and now an AI SDR option if you want autonomy.
Who should pick it	Outbound teams whose bottleneck is email quality and reply rates.
Who should skip it	Marketing teams and orgs needing sequencers, lead lists or LinkedIn in one tool.