Kapwing

  • Kapwing — Full Profile (English, 2026-08)

    1. One-line positioning

    Kapwing = browser-based collaborative video/image/GIF editor (“Google Docs of video”) with AI assist — auto-subtitles (60+ langs), Smart Cut silence removal, background remover, Clean Audio, TTS, dubbing, lip sync, voice clones, prompt-to-video draft, and real-time team workspaces — credit-metered freemium: hidden/unlimited watermarked free (10 credits, 4-min/720p), Pro $16/mo annual, Business $50/mo annual, Enterprise custom. It is the edit-and-repackage layer, not a foundation model; Veo/Seedance/Hailuo are called inside it, not owned by it.

    2. Core features

    Capability Free Pro ($16/mo ann) Business ($50/mo ann) Enterprise
    Export length / res 4 min, 720p, watermark, 30 export-min/mo 120 min, 4K, no watermark 120 min, 4K, no watermark 120 min, 4K
    Monthly AI credits 10 (lifetime per help center / 10/mo per price page) 1,000 4,000 (+buy more) Custom
    Auto-subtitle (transcribe) 10 min/mo 1,000 min/mo 4,000 min/mo Custom
    Subtitle translate — 300 min/mo 900 min/mo Custom
    Text-to-Speech 2 min 80 min/mo 200 min/mo Custom
    Dubbing — 50 min/mo 200 min/mo Custom
    Lip sync — 15 min/mo 30 min/mo 60 min/mo
    Custom voice clones ❌ ❌ ✅ (2 clones) ✅ (4 clones)
    Smart Cut / Clean Audio / BG remover ✅ (BG remover free, others credit on free) ✅ unlimited ✅ unlimited ✅
    Prompt-to-video (Veo/Seedance/Hailuo) ✅ (burns credits) ✅ ✅ ✅
    Brand Kit / shared workspace ❌ ✅ ✅ ✅ + SAML SSO
    Storage 2 GB 100 GB 500 GB Custom
    Upload cap 250 MB 6 GB 6 GB 6 GB
    API ❌ public REST ❌ ❌ ❌ (no public API on any tier)

    Credit burn (help center): TTS 100 chars=1 cr, transcribe 1 min=1 cr, translate 1 min=2 cr, dub 30 s=10 cr, lip sync 1 min=30 cr, Clean Audio 1 min=2 cr, AI image 4–6 cr, AI video 20+ cr.

    3. Pricing — Freemium (watermarked free) + 3 paid tiers per seat

    • Free: $0, no card, 10 AI credits​ (price page says 10/mo, help center says 50 lifetime — state both), unlimited watermarked exports, 4-min max / 30 export-min per month, 720p, 2 GB storage, 250 MB upload, auto-subtitle 10 min/mo, TTS 2 min. Non-commercial-ok but watermark makes it client-unusable.
    • Pro: $16/member/mo billed annually ($192/yr) / $24/mo monthly​ — 1,000 credits/mo, no watermark, 4K, 120-min projects, 6 GB upload, 100 GB, Brand Kit, shared workspace, 1,000 min subtitles, 80 min TTS, 50 min dub, 15 min lip sync.
    • Business: $50/member/mo billed annually ($600/yr) / $64/mo monthly​ — 4,000 credits/mo, 500 GB, custom voice clones (2), lip sync 30 min/mo, buy-additional-credits switch, 4,000 min subtitles, 200 min dub.
    • Enterprise: custom, SAML SSO, dedicated AM, priority support, onboarding, custom credits/storage/billing.
    • CPT: pricing_type = freemium, starting_price = $0, free_tier = "10 AI credits, unlimited watermarked exports, 4-min/720p/30 export-min per month, 2GB storage, 250MB upload, 10min subtitles+2min TTS", note “credit math: TTS 100ch=1cr, transcribe 1min=1cr, dub 30s=10cr, lip sync 1min=30cr; Pro $16/mo annual per seat; no public API any tier”.

    4. Access Type (v2 spec)

    • access_type: web-app, mobile
    • access_display: 🌐 Web App (any modern browser, no install) · 📱 Mobile browser (no native iOS/Android app, PWA-style)
    • No desktop client, no public API​ (contrary to one 2026 roundup — official docs expose no API keys; “API access” in that post conflates past beta/Enterprise custom endpoints).

    5. Who should use it

    1. Social media teams​ — resize 1 clip to 9:16/1:1/16:9, burn-in captions, export per platform, no Premiere
    2. Educators / e-learning​ — lecture URL → trimmed clips + subtitles + 60-lang translate, share link to class
    3. Podcast teams​ — Smart Cut silence/filler, waveform overlay, Clean Audio, clip to Reels
    4. Agencies doing client review​ — timestamp comments, Brand Kit, no file-handoff chain
    5. Solopreneurs / local biz​ — meme maker + templates + TTS spokesperson, no editor hire
    6. Teams already in Google Workspace​ — browser-only, Chromebook-OK, SSO on Enterprise

    6. Who should NOT use it

    1. Offline / air-gapped / on-prem​ — 100% cloud, GCP-hosted, no offline mode
    2. Premiere/DaVinci-grade color + multicam​ — timeline is mid-weight, no node color, no 32-track mix
    3. High-volume generative video at Veo rates​ — prompt-to-video burns 20+ cr/clip on top of model cost; InVideo AI / Runway cheaper for pure gen
    4. API-scale captioning​ — Whisper/Deepgram + FFmpeg beats per-seat Kapwing by 10×
    5. Free-tier commercial delivery​ — watermark + 4-min cap + 30 export-min/mo kills it
    6. Music generation / ASR-only / TTS-only​ → Suno/Udio / Whisper / Murf-Resemble; Kapwing bundles those, doesn’t own them
    7. Frame-accurate 1-frame nudges on 4K 30-min​ — browser canvas lags vs desktop GPU

     

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