HeyGen

  • HeyGen — Full Profile (English, 2026-08)

    1. One-line positioning

    HeyGen = browser AI video platform for presenter-led talking-head videos — script/photo/clip → verified Digital Twin (Avatar IV/V) → lip-synced voice clone in 175+ languages, plus Video Agent (one-prompt to finished clip), PPT/PDF-to-video, and precision video translation. Credit-metered freemium: free 3 videos/mo (1 min, 720p, watermark), Creator $29/mo (600 cr), Pro $49/mo (1,000 cr, 4K), Business $149/mo + $20/seat (1,500 shared cr, SSO/SCORM), Enterprise custom; separate pay-as-you-go API from $5 (Video Agent $0.0333/s, Digital Twin $0.0667/s). It is the avatar/localization bench, not a stock-footage assembler (InVideo) or timeline editor (Kapwing).

    2. Core features

    Capability Free Creator ($29/mo) Pro ($49/mo) Business ($149/mo+seats) Enterprise
    Videos/mo 3 (≤1 min, 720p, WM) unlimited (≤30 min, 1080p) unlimited (≤30 min, 4K) unlimited (≤60 min, 4K) no cap
    Monthly credits no credits, quota-based 600 1,000 (scale to 100k) 1,500 shared custom
    Stock avatars 500+ 700+ 700+ 700+ 700+
    Custom Digital Twin 1 (Avatar IV) 1 1 5 10+
    Photo Avatar 3 unlimited unlimited unlimited unlimited
    Voice clone ❌ 1 unlimited unlimited unlimited
    Languages (lip-sync translate) 30+ 175+ 175+ 175+ 175+
    Video Agent (prompt→video) ✅ limited ✅ ✅ ✅ ✅
    PPT/PDF/Audio-to-Video ❌ ✅ ✅ ✅ ✅
    Seedance 2.0 / Veo 3.1 B-roll ❌ ❌ ✅ Cinematic Mode ✅ ✅
    Brand Kit / Workspace / Comments ❌ ❌ ❌ ✅ ✅
    SAML/SSO, SCORM, LMS, SCIM ❌ ❌ ❌ ✅ ✅
    Concurrency 1 standard fast 2× Pro custom
    Storage — — — — custom

    Credit burn (official): Avatar III = 3 cr/min, Avatar IV/V = 20 cr/min, Video Agent ~0.0333/s equivalent, Precision Translation = 20 cr/min, Speed Translation = 10 cr/min, lip-sync replace = 20 cr/min. Monthly-plan credits roll to next cycle once; annual-plan credits accrue monthly.

    3. Pricing — Freemium (quota free) + 3 solo tiers + seat-based Business + Enterprise + separate API

    • Free: $0, no card, 3 videos/mo, ≤1 min each, 720p, watermark, share-link only​ (some regions 1–3 videos), 1 Custom Digital Twin (Avatar IV), 500+ stock avatars, 30+ langs, 3 Photo Avatars. Non-commercial-leaning; no download on some regions.
    • Creator: $29/mo monthly / $24/mo billed annually ($288/yr)​ — 600 credits/mo, 1080p, ≤30 min, watermark off, voice clone (1), 175+ langs, unlimited Photo Avatars, credit rollover one cycle. 600 cr ≈ 30 min Avatar IV or 200 min Avatar III.
    • Pro: $49/mo monthly / ~$39/mo annual​ — 1,000 credits base, scalable to 100,000 cr/mo at higher price, 4K export, ≤30 min, all Creator + edit/proofread translation script, Seedance 2.0 inside Cinematic Mode, faster queue. 1,000 cr ≈ 50 min Avatar IV.
    • Business: $149/mo first seat + $20/seat/mo, 1,500 shared credits (buying seats does NOT add credits), ≤60 min, 4K, 5 Digital Twins, Brand Kit, collaborative workspace, comments, SAML/SSO, SCORM/LMS, Interactive Video (quiz/branch), central billing. Credit top-ups available.
    • Enterprise: custom, multi-workspace, SCIM, MFA enforcement, audit log, priority support, DPAs, custom avatar governance, no duration cap.
    • API (separate track): starts with $5 prepaid balance; Video Agent $0.0333/s, Digital Twin (Avatar V) $0.0667/s, Precision Translation $0.0667/s, Speed Translation $0.0333/s, Lipsync Precision $0.0667/s, Starfish TTS $0.000667/s. MCP server + HeyGen CLI for Claude/Codex/Cursor. Web plans do NOT grant API access; API is its own wallet.
    • CPT: pricing_type = freemium, starting_price = $0, free_tier = "3 videos/mo ≤1min 720p watermark, 1 Digital Twin, 500+ stock avatars, 30+ langs, no credits, no download in some regions", note “solo paid $29/$49; credits 3cr/min AvatarIII /20cr/min AvatarIV-V; API separate $5 wallet per-second; Business $149+20/seat shared 1500cr”.

    4. Access Type (v2 spec)

    • access_type: web-app, api
    • access_display: 🌐 Web App (heygen.com studio) · 🔌 REST API + MCP + CLI (separate wallet)
    • No desktop client, no native iOS/Android app (mobile browser works). Public API exists​ (unlike Kapwing/InVideo lower tiers) but is a separate billing surface from web subscriptions.

    5. Who should use it

    1. Global L&D / onboarding teams​ — one script → 175+ lip-synced language versions, SCORM export to LMS
    2. SaaS / fintech marketing​ — spokesperson explainer without studio, swap avatar per campaign, localize per market
    3. Sales enablement / personalized outreach​ — Digital Twin at scale, variable script per prospect via API
    4. Course creators / YouTubers (faceless-but-presenter)​ — PPT/PDF to talking-head, 9:16 social cutdowns
    5. Agencies doing multilingual ad variants​ — HeyGen translation + Kapwing resize + Whisper subtitle QA as pipeline
    6. Fortune 100 comms​ (OpenAI/HubSpot/PepsiCo/Samsung per customer page) — verified-identity avatars, SOC 2 II, GDPR, DPF

    6. Who should NOT use it

    1. Stock-footage faceless channels​ → InVideo AI / Pictory cheaper; HeyGen has no 16M stock library
    2. Timeline editors / frame-accurate trimming​ → Kapwing / Premiere; HeyGen is script/avatar-first, B-roll is secondary
    3. Cinematic world-gen from text​ → Veo 3.1 / Runway / Kling; HeyGen routes them for B-roll only, avatar stays centered
    4. Free-tier commercial delivery​ — 3/mo, 1-min, watermark, sometimes no download
    5. Real-time conversational agents​ → Tavus / D-ID Visual Agents; HeyGen is pre-rendered, not live (LiveAvatar is a separate paid product)
    6. Music / ASR / podcast cleanup​ → Suno-Udio / 《Whisper》 / Cleanvoice; HeyGen bundles Starfish TTS but isn’t an audio tool
    7. Budget 4K high-volume Avatar IV​ — 20 cr/min means 1,000 Pro credits = 50 min/mo; teams needing 5 hrs/mo must jump to Business or eat API $0.0667/s

     

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