Hailuo AI
← Back to All AI Tools1. Should you try Hailuo AI? Overview
| What it is | ai-productivity-data / AI-scene-video sublane (sibling to PixVerse) |
| Country / HQ | Shanghai, China (MiniMax) |
| Best for | Short-form social creators (TikTok/Reels/Shorts) at volume |
| Check before buying | Watch out: Long-form (>15s) narrative (→ Runway/Sora) |
| Editor rating | 1.4 / 5 |
| Pricing signal | Free tier + paid from $14.99/mo |
2. Features What it does
| Feature | What it does |
|---|---|
| Text-to-Video | Prompt (≤2000 char) → 6–10s clip, camera commands (push/pan/tilt/track/static/zoom/shake), Director Mode, AnyAngle — Physics-leading motion |
| Image-to-Video | Single ref image → animated clip preserving comp/lighting; first-last-frame control |
| Subject Reference | Lock character/product face across generations (consistency leader w/ Kling) |
| Hailuo 2.3 / 02 | 2.3 = physics/micro-expression/anime/ink-wash; 02 = cinematic 1080p NCR — Fast variant 768p 6s |
| H3 (Jul 2026) | Omni-Reference (9 img + 3 vid + 3 audio), native 2K 15s, stereo audio same-pass, instruction editing (AA #1 video edit) — Weights partially open (MiniMax Community License) |
| Audio | Bundled TTS + voice clone in MiniMax Audio (separate sub-product), H3 emits native SFX/dialogue; no music sync in 2.3 — Pair w/ ElevenLabs/Murf for clean VO |
| Media Agent | Multi-modal idea→auto-selects model per step (text/image/video/audio) |
| Prompt tools | Built-in prompt enhancer + DeepSeek integration for co-writing |
| No | No timeline editor, no avatar presenter, no LMS/SCORM, no real-time, 6–10s cap (2.3), text-in-video unreliable, hand/finger close-ups weak — Stitch externally |
3. Pricing Pricing (2026-10, USD)
| Plan | Price / mo | Key limits & who it fits |
|---|---|---|
| Free | $0 (no card) | ~500 signup + 50–80 daily (~2–3 × 768p 6s clips/day), watermark, no commercial rights, 720p, lowest queue |
| Standard | **14.99/mo∗∗(promo7.99) | 1,000 credits/mo (~40 × 6s 768p or ~12 × 1080p), no watermark, commercial, 1080p, 6s |
| Pro | **54.99/mo∗∗(promo24.99) | 4,500 credits (~180 clips), 10s 1080p, 2 parallel, priority queue |
| Master | **94.99/mo∗∗(promo63.99) | 10,000 credits (~400 clips) |
| Ultra | $124.99/mo | 12,000 credits, free Hailuo 01 runs |
| Max | $199.99/mo | 20,000 credits (~900 clips), all models |
| MiniMax API | Pay-as-you-go | ~0.18/sec@768p, 0.26/sec @2K; M-series LLM 0.30/1Mtok;TokenPlan10–50/mo dev sub |
| H3 API | 2 concurrent free / 15 paid; no free clip quota documented |
4. Integration Access & integrations
| Access type | Details |
|---|---|
| Web | hailuoai.video app, CN hailuoai.com |
| Mobile | iOS/Android Hailuo app |
| Import | Text prompt, image (JPG/PNG ≤10MB), first/last frame, subject ref, audio ref (H3) |
| Export | MP4 (watermark free / clean paid / zero-watermark via API) |
| API | REST api.minimax.io/v1/video_generation + query poll, Bearer key, webhook callback, Python/JS SDKs, OpenAI-compatible chat completions for M-series |
| Bundled | MiniMax Audio (TTS/clone), Music gen, Image gen, M2.7 LLM — all under one Token Plan key |
| No | No LMS/SCORM, no MCP, no timeline, no avatar presenter mode |
5. Reviews & Sources External reviews
| Source | Rating | What it says |
|---|---|---|
| AISO Tools 4.5 video / 4.3 motion / 4.2 value, AIScopeLab 4.6, ToolRadar mid-high | Praised: physics realism (water/fabric/hair), character consistency, anime/ink-wash styling, 30–90s gen, price/quality ratio vs Sora/Runway, generous daily free. Criticized: complex prompt adherence inconsistent, 6–10s cap (vs Runway 16s/Sora 60s), text-in-video unreliable, hand/finger close-ups, aggressive moderation, failed gens still burn credits, Trustpilot 1.4/5 billing/cancel complaints, data-in-China privacy, Disney/Universal suit pending | |
| Hailuo vs Sora/Runway/Kling | Sora = length/polish, Runway = editing tools, Kling = human subjects; Hailuo = physics/stylized/character + cheapest | |
| Aggregate | Pick for social shorts, anime/illustration, product-physics demos, character-driven series, rapid iteration on budget. Skip for client-brand face (Synthesia/DeepBrain), long-form (>15s), regulated/PII content (data-in-China), or teams needing timeline/DAW |
6. Best for / Not for Fit
| ✔ Suitable | ✘ Not suitable |
|---|---|
| • Short-form social creators (TikTok/Reels/Shorts) at volume • Anime/illustration/ink-wash/Game CG styling • Product demos w/ liquid/fabric physics • Character-driven series needing face consistency • Devs wiring T2V/I2V into pipelines (cheap API) • Rapid prompt iteration on $0 budget (daily free) |
• Long-form (>15s) narrative (→ Runway/Sora) • Client brand-face spokesperson (→ Synthesia/DeepBrain) • Regulated/PII/health content (data-in-China, no HIPAA) • Teams wanting timeline+broll compositing (→ Veed/Captions) • Studio voiceover need (→ Murf/Speechify) • Wrong lane: Dev/eval/obs |
7. Competitors How it compares
| Competitor | How it differs | Best for |
|---|---|---|
| AI scene-video | Sora (OpenAI) | Sora longer (60s)/polish; Hailuo 3× cheaper, physics-leading, free daily |
| AI scene-video | Runway | Runway mature editing/controls; Hailuo cheaper/clip, physics+character consistency |
| AI scene-video | Kling AI | Kling stronger human subjects; Hailuo stronger physics/stylized/anime |
| AI scene-video | PixVerse (in batch) | PixVerse creator-effects/short-form social; Hailuo physics+consistency+API breadth |
| AI scene-video | Pika, Luma Dream Machine, Veo | Pika MCP/agent-y, Luma motion, Veo photoreal; Hailuo price/physics |
| Avatar video | Synthesia/DeepBrain/Elai/Vidnoz | Those = presenter/avatar; Hailuo = scene/no-talent |
| In-list overlap | PixVerse (active, scene-video sibling), all avatar/audio cards | Scene-video sublane only |
8. Summary Verdict
| Who should pick it | Short-form social creators (TikTok/Reels/Shorts) at volume |
| Who should skip it | Long-form (>15s) narrative (→ Runway/Sora) |