Frase
← Back to All AI Tools1. Should you try Frase? Overview
| What it is | Frase — Agentic SEO + GEO Content Platform (Research→Draft→Optimize→Publish→Track, Active, No Permanent Free Tier) Not shut down. |
| Country / HQ | USA |
| Best for | In-house content/marketing teams shipping 10–100 brief-to-draft pieces/mo |
| Check before buying | Watch out: Solo bloggers publishing <5/mo who won’t use GEO/decay features (NeuronWriter cheaper) |
| Editor rating | 4.7 / 5 |
| Pricing signal | Free trial only, then paid from $49/mo |
2. Features What it does
| Feature | What it does |
|---|---|
| SERP Analyzer | Top-20 aggregation: headings, common terms, questions (PAA/Reddit/Quora), word counts, entity coverage — Grounding source for everything downstream |
| Brief Builder | Auto-outline from SERP in minutes; editable; brand-voice profiles |
| Frase Editor + AI Writer | Long-form draft grounded in brief; live SEO score (Google) + GEO score (AI-answer readiness) side-by-side — GEO folded into all plans 2026 (was $35 add-on) |
| Frase Agent (80+ skills) | Research / brief / draft / FAQ / glossary / internal-link / update-old-post skills; API + MCP (Claude/ChatGPT compatible) — Auto-publish toggle per trust level |
| Content Guard | Watches published URLs for rank decay, drafts revision, waits for approval (or auto-publishes if enabled); Starter 10 pages / Pro 75 / Scale 300 |
| AI Visibility (GEO) | Tracks brand citations/share-of-voice across ChatGPT, Perplexity, Google AI, Claude, Gemini; prompt-level monitoring — Starter 2 engines → Pro +Perplexity → Scale +Claude/Gemini |
| Site Audit | Multi-page scan, fix recs, GSC integration, AI-crawler monitoring |
| Rank-Ready Documents | One-off AI-built article, no subscription, $3.50 each or bundle |
| Publishing | WP / Webflow / Sanity / Wix / FraseCMS; Frase Answers widget (free per site) |
| Enterprise | SSO/SAML, white-label reports, branded client portal, custom domain, 2-yr history, SLA, SOC 2 Type II |
3. Pricing Pricing (2026-10, USD)
| Plan | Price / mo | Key limits & who it fits |
|---|---|---|
| Free trial | $0 / 7 days | — Pro-level caps (~5 articles, 50 audit pages, no card) |
| Starter | $49/mo | $39/mo 1 seat, 1 site, 10 articles, 50 audit pages, Content Guard 10 pages, 2 AI engines, hard-stop at limits (no surprise bill) |
| Professional | $129/mo | $103/mo 3 seats (+$29), 5 sites, 40 articles, 250 audits, Guard 75 pages, +Perplexity, calendar, internal links, optional PAYG off by default |
| Scale | $299/mo | $239/mo 5 seats (+$29), 10 domains, 100 articles, 1,000 audits, Guard 300 pages, +Claude/Gemini, client reports, repurposing |
| Enterprise | Custom | Custom White-label, SSO/SAML, SLA, custom API, 2-yr history |
| Rank-Ready one-off | $3.50/doc | bundle discount No subscription needed |
| PAYG (Pro/Scale only, opt-in) | Pro: $5/article, $0.50/audit, $0.25/prompt · Scale: $4/article, $0.40/audit, $0.20/prompt | Starter has none |
4. Integration Access & integrations
| Access type | Details |
|---|---|
| Access | access_type: web-workflow-plus-cms-publish access_display: 🌐 app.frase.io (browser) · 🔌 WP/Webflow/Sanity/Wix/FraseCMS · 🤖 API + MCP (Claude/ChatGPT) · 💬 Frase Answers widget |
5. Reviews & Sources External reviews
| Source | Rating | What it says |
|---|---|---|
| G2 | 4.8/5 (300+ reviews) | Brief speed, all-in-one, GEO tracking praised |
| Capterra | 4.8/5 (330+) | Value-for-money; dinged strict no-refund-after-trial |
| ToolChase / AITrendTool / AISO | 4.3–4.6/5 | “Mid-market consolidation winner; optimization score shallower than Surfer” |
| Surfer/Clearscope comparisons | — | Frase wins research→draft speed; loses NLP-density depth and editorial governance |
6. Best for / Not for Fit
| ✔ Suitable | ✘ Not suitable |
|---|---|
| • In-house content/marketing teams shipping 10–100 brief-to-draft pieces/mo • SEO agencies wanting client-ready GEO reports + CMS publish + Content Guard • Teams whose bottleneck is SERP→brief→first draft speed • Brands tracking AI-answer citations (ChatGPT/Perplexity/Claude) as a KPI • SMBs wanting one login instead of Frase+Surfer+Ahrefs-light+Zapier |
• Solo bloggers publishing <5/mo who won’t use GEO/decay features (NeuronWriter cheaper) • Enterprise editorial desks needing Clearscope-grade governance/handoff • Purist on-page optimizers who live in Surfer’s 100-factor score • Pure AI-copy teams (Jasper/Copy.ai) with no SERP optimization need • Budget LTD hunters (lifetime deals on NeuronWriter/WriterZen) |
7. Competitors How it compares
| Competitor | How it differs | Best for |
|---|---|---|
| Surfer SEO | Deep on-page NLP scoring + Surfer AI | ~$89/mo |
| Clearscope | Enterprise editorial optimization, entity model | ~$179/mo |
| NeuronWriter | Budget NLP content editor, LTD available | ~$19–29/mo |
| WriterZen | Keyword clustering + topic discovery + briefs | ~$23/mo |
| MarketMuse | Topical authority / content inventory planning | $149/mo |
| Scalenut | End-to-end plan→write→optimize | $39/mo |
| Semrush / Ahrefs | Full SEO suite with lighter content editor | $139.95 / $129 |
| Jasper / Copy.ai | AI copy generation, no SERP optimization | $49/mo |
8. Summary Verdict
| Takeaway | Frase (2018 origin, active 2026-08, Solo/Basic/Team retired→Starter/Pro/Scale, GEO folded into all tiers 2026) = agentic SEO+GEO content platform: SERP Analyzer (top 20)→auto brief→Frase Editor w/ dual SEO+GEO score→Frase Agent 80+ skills (API+MCP)→Content Optimizer→Content Guard decay-watch+auto-revise→publish WP/Webflow/Sanity/Wix/FraseCMS→AI Visibility across ChatGPT/Perplexity/Claude/Gemini/Go |
| Who should pick it | In-house content/marketing teams shipping 10–100 brief-to-draft pieces/mo |
| Who should skip it | Solo bloggers publishing <5/mo who won’t use GEO/decay features (NeuronWriter cheaper) |
Event history
- 2024-06 Active — Independent, active Source