Frase
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Frase — Agentic SEO + GEO Content Platform (Research→Draft→Optimize→Publish→Track, Active, No Permanent Free Tier)
Not shut down. Frase (founded ~2018, Boston-based) is active as of 2026-08, repositioned from “AI SEO brief generator” into an agentic SEO+GEO content platform (Frase Agent, 80+ skills, Content Guard, AI Visibility across ChatGPT/Perplexity/Claude/Gemini/Google AI). Old Solo/Basic/Team tiers retired; 2026 sells Starter/Professional/Scale + custom Enterprise. 7-day no-card trial, no perpetual free plan. Category
ai-productivity-data; pipeline_stagenone. Killer differentiator = folds SERP research + brief + AI draft + dual SEO/GEO score + AI-answer citation tracking + decay-watch auto-revision into one workspace; not Surfer (deeper on-page scoring, weaker AI writing), not Clearscope (enterprise editorial, no agent/auto-publish), not NeuronWriter (cheaper LTD, shallower GEO), not Jasper/Copy.ai (pure AI copy, no SERP optimization). 2026 trap: all tiers meter articles + audit pages + AI-visibility prompts; Starter hard-stops at 10 articles/mo; Rank-Ready one-offs $3.50 each; AI drafts still need human fact-check.1. One-line positioning
Frase = keyword→SERP Analyzer (top 20)→automated brief (headings/PAA/Reddit/Quora/questions)→Frase Editor with live SEO+GEO score→Frase Agent drafts long-form grounded in SERP→Content Optimizer scores vs competitors→Content Guard watches ranked pages for decay and drafts the fix→publishes to WordPress/Webflow/Sanity/Wix/FraseCMS, plus AI Visibility tracks brand citations across 5 LLM engines. Fits
ai-productivity-data; pipeline_stage none (query→research→brief→draft→score→publish→monitor). For content teams whose bottleneck is turning SERP noise into publishable, monitorable drafts fast, it’s the consolidation play; for purists wanting Surfer-grade NLP density or Clearscope-grade editorial governance, it’s too broad.2. Core features
Layer Capability Notes SERP Analyzer Top-20 aggregation: headings, common terms, questions (PAA/Reddit/Quora), word counts, entity coverage Grounding source for everything downstream Brief Builder Auto-outline from SERP in minutes; editable; brand-voice profiles Frase Editor + AI Writer Long-form draft grounded in brief; live SEO score (Google) + GEO score (AI-answer readiness) side-by-side GEO folded into all plans 2026 (was $35 add-on) Frase Agent (80+ skills) Research / brief / draft / FAQ / glossary / internal-link / update-old-post skills; API + MCP (Claude/ChatGPT compatible) Auto-publish toggle per trust level Content Guard Watches published URLs for rank decay, drafts revision, waits for approval (or auto-publishes if enabled); Starter 10 pages / Pro 75 / Scale 300 AI Visibility (GEO) Tracks brand citations/share-of-voice across ChatGPT, Perplexity, Google AI, Claude, Gemini; prompt-level monitoring Starter 2 engines → Pro +Perplexity → Scale +Claude/Gemini Site Audit Multi-page scan, fix recs, GSC integration, AI-crawler monitoring Rank-Ready Documents One-off AI-built article, no subscription, $3.50 each or bundle Publishing WP / Webflow / Sanity / Wix / FraseCMS; Frase Answers widget (free per site) Enterprise SSO/SAML, white-label reports, branded client portal, custom domain, 2-yr history, SLA, SOC 2 Type II 3. Pricing (2026-08, USD)
Tier Monthly Annual (20% off) Caps Free trial $0 / 7 days — Pro-level caps (~5 articles, 50 audit pages, no card) Starter $49/mo $39/mo 1 seat, 1 site, 10 articles, 50 audit pages, Content Guard 10 pages, 2 AI engines, hard-stop at limits (no surprise bill) Professional $129/mo $103/mo 3 seats (+$29), 5 sites, 40 articles, 250 audits, Guard 75 pages, +Perplexity, calendar, internal links, optional PAYG off by default Scale $299/mo $239/mo 5 seats (+$29), 10 domains, 100 articles, 1,000 audits, Guard 300 pages, +Claude/Gemini, client reports, repurposing Enterprise Custom Custom White-label, SSO/SAML, SLA, custom API, 2-yr history Rank-Ready one-off $3.50/doc bundle discount No subscription needed PAYG (Pro/Scale only, opt-in) Pro: $5/article, $0.50/audit, $0.25/prompt · Scale: $4/article, $0.40/audit, $0.20/prompt Starter has none pricing_type = freemium-trial-subscription-metered;starting_price = $39(annual Starter; $49 monthly);free_tier = "no; 7-day no-card trial only, Pro-level caps, then paid";pricing_note = "feb-2026-geo-tracking-folded-into-all-tiers-was-35-addon; solo-basic-team-retired-replaced-starter-pro-scale; starter-hard-stops-no-overage-no-surprise-bill; pro-scale-payg-opt-in-off-by-default; rank-ready-doc-3.50-each; extra-seat-29-mo-pro-scale; no-refund-after-trial-strict"4. Access Type
access_type: web-workflow-plus-cms-publishaccess_display: 🌐 app.frase.io (browser) · 🔌 WP/Webflow/Sanity/Wix/FraseCMS · 🤖 API + MCP (Claude/ChatGPT) · 💬 Frase Answers widget5. Reviews (2026)
Source Score Signal G2 4.8/5 (300+ reviews) Brief speed, all-in-one, GEO tracking praised Capterra 4.8/5 (330+) Value-for-money; dinged strict no-refund-after-trial ToolChase / AITrendTool / AISO 4.3–4.6/5 “Mid-market consolidation winner; optimization score shallower than Surfer” Surfer/Clearscope comparisons — Frase wins research→draft speed; loses NLP-density depth and editorial governance Praise: collapses 3–4 subscriptions (brief tool + Surfer-lite + AI writer + GEO tracker), GEO/AI-visibility rare in this price band, full feature set on every tier (volume-gated not capability-gated), Content Guard decay-watch genuinely useful, API+MCP unusual at $39.
Gripes: 10-article Starter cap bites fast, AI drafts read templated and have fabricated citations (needs human edit), SEO score less granular than Surfer (no 100-factor NLP), brand-voice weaker than Jasper, strict refund policy, meter anxiety on Pro/Scale if PAYG left on, optimization can encourage SERP-sameness.
6. Best for / Not for
Best for Not for In-house content/marketing teams shipping 10–100 brief-to-draft pieces/mo Solo bloggers publishing <5/mo who won’t use GEO/decay features (NeuronWriter cheaper) SEO agencies wanting client-ready GEO reports + CMS publish + Content Guard Enterprise editorial desks needing Clearscope-grade governance/handoff Teams whose bottleneck is SERP→brief→first draft speed Purist on-page optimizers who live in Surfer’s 100-factor score Brands tracking AI-answer citations (ChatGPT/Perplexity/Claude) as a KPI Pure AI-copy teams (Jasper/Copy.ai) with no SERP optimization need SMBs wanting one login instead of Frase+Surfer+Ahrefs-light+Zapier Budget LTD hunters (lifetime deals on NeuronWriter/WriterZen) 7. Competitors
Tool Lane Starts Surfer SEO Deep on-page NLP scoring + Surfer AI ~$89/mo Clearscope Enterprise editorial optimization, entity model ~$179/mo NeuronWriter Budget NLP content editor, LTD available ~$19–29/mo WriterZen Keyword clustering + topic discovery + briefs ~$23/mo MarketMuse Topical authority / content inventory planning $149/mo Scalenut End-to-end plan→write→optimize $39/mo Semrush / Ahrefs Full SEO suite with lighter content editor $139.95 / $129 Jasper / Copy.ai AI copy generation, no SERP optimization $49/mo 8. Directory verdict (short_desc)
Frase (2018 origin, active 2026-08, Solo/Basic/Team retired→Starter/Pro/Scale, GEO folded into all tiers 2026) = agentic SEO+GEO content platform: SERP Analyzer (top 20)→auto brief→Frase Editor w/ dual SEO+GEO score→Frase Agent 80+ skills (API+MCP)→Content Optimizer→Content Guard decay-watch+auto-revise→publish WP/Webflow/Sanity/Wix/FraseCMS→AI Visibility across ChatGPT/Perplexity/Claude/Gemini/Google AI. Trial 7-day no-card / Starter $49 or $39 annual (10 articles, 1 site, hard-stop) / Pro $129 or $103 (40 articles, 3 seats) / Scale $299 or $239 (100 articles, 10 domains) / Ent custom; Rank-Ready $3.50/doc; PAYG opt-in Pro/Scale. G2/Capterra 4.8. Category ai-productivity-data; pipeline_stage none. Not Surfer/Clearscope/NeuronWriter/Jasper. Gotchas: no-permanent-free-tier, starter-10-article-cap, ai-drafts-need-fact-check-fabricate-citations, seo-score-shallower-than-surfer, strict-no-refund-post-trial, geo-sameness-risk, payg-off-by-default.