Framer

  • Framer — Design-First AI Website Builder & CMS: Figma-like Canvas → Live React Site, AI Page/Section/Copy Gen, CMS + Localization + A/B + Analytics, External-Agent MCP Hook (Amsterdam 2014, Series D $2B 2025)

    Framer B.V., Amsterdam NL, founded 2014 by Koen Bok & Jorn van Dijk (ex-Sofa, ex-Facebook); pivoted code-prototyping → no-code site builder May 2022; Series D Aug 2025 2B (Meritech+Atomico), ~50M ARR 2025, 132 staff, 500k+ MAU. VC-backed independent, not acquired​ (Sofa was FB-acquired 2011 but Framer itself never sold).

    Website

    Field Value
    Official Website https://www.framer.com · docs: https://www.framer.com/developers/ · MCP: External Agents over MCP (Claude Code/Cursor/Codex connect to Framer site)
    Company Framer B.V., Rozengracht 207B, Amsterdam; founded 2014​ by Koen Bok (CEO) + Jorn van Dijk (CPO); YC-adjacent EU VC (Accel A 2017, Atomico B 2018, Meritech C 2023 + D 2025); Series D Aug 2025 2B val, ~50M ARR, 132 employees, 500k+ MAU; customers include Perplexity, Miro, Scale AI
    Status Active, VC-backed independent, not acquired-kept​ (Framer entity never sold; contrast Clipdrop/Slack), not shut down
    Category ai-productivity-data
    Pipeline Stage none

    Title

    Field Value
    Product Framer
    Descriptive Title Framer — Design-First AI Website Builder & CMS: Figma-like Canvas → Live React Site, AI Page/Section/Copy Gen, CMS + Localization + A/B + Analytics, External-Agent MCP Hook (Amsterdam 2014, Series D $2B 2025)
    One-line Positioning Designer lays out in a Figma-like canvas → Framer compiles to React + fast edge CDN, no handoff → CMS collections drive dynamic pages, localization branches locales, A/B tests run natively, AI Agents (Framer’s own + Claude/Cursor via MCP) generate pages/sections/CMS rows from prompt; per-site plan + per-editor seat + AI credit pool, no code export to self-host (Framer hosting mandatory).

    Features

    Field Value
    Canvas / Builder Figma-like visual canvas, components/variants, smart layouts, scroll/hover/state interactions, code components (React, Pro+), wireframe mode, paste-from-Figma fidelity, real-time multiplayer
    AI (Framer Agents) AI site generator from prompt/URL, section/page/copy/component gen, CMS restructuring, responsive pass, translation; metered by AI credits​ (landing page ~300, responsive pass ~150, large edit ~100, small edit ~50)
    External Agents (MCP) Connect your own Claude Code / Cursor / Codex over MCP — agent reads/writes Framer project, generates pages, edits CMS, writes code components, runs on your own LLM subscription, not Framer credits​ (Jun 2026 launch)
    CMS Collections/fields/relations, 10 (Free) → 2 (Basic, post Jun 2026) → 10+ (Pro) collections, dynamic pages, localized collections, no native e-com (bolt Shopify/Framer Commerce)
    Publishing / Hosting Mandatory Framer hosting on edge CDN (LCP ~1.1s, INP ~95ms, CLS 0.01), custom domain, SSL, 99.99% uptime, no self-host / no clean HTML export (React runtime locked)
    Analytics / Experiment Built-in analytics (live visitors, pageviews, conversions), A/B testing (Pro+), SEO controls per page, sitemap/OG/structured data
    Localization Multi-locale branches (NL/IT/CN/JP etc.), per-locale CMS, 1 locale Free → paid expands
    Enterprise SOC 2 Type II, ISO 27001, GDPR, CCPA, SAML SSO, roles/permissions, priority support, custom contracts

    Pricing (2026-09 USD, per-site plan + per-editor seat + AI credit pool; annual billing shown)

    Field Value
    Free $0​ — 1 site on *.framer.media subdomain, “Made in Framer” badge, 1,000 pages, 10 CMS collections (Jun 2026 bump), 1 GB bandwidth, 1 locale, 500 AI credits/day (~2 landing pages/day), community support
    Basic **15 mo) — custom domain (free .com 1st yr on annual), 50 GB bandwidth (up from 10), 2 CMS collections (up from 1), password protect, 1 full editor incl, content-editor seats $10
    Pro **45 mo) — 100 GB+ bandwidth, 10+ CMS collections, 10k+ CMS items, staging, roles, A/B testing, 3,000 AI credits/mo (~10 landing pages), full editor seats add 10
    Enterprise Custom​ — SAML SSO, SOC 2/ISO docs, unlimited bandwidth/locales, priority support, MSA/DPA/HIPAA on request
    AI Credits Pool by plan (500/day Free, 1,000/mo Basic, 3,000/mo Pro); buy more anytime; External-Agent MCP calls draw on your own Claude/OpenAI sub, not Framer credits
    Retired Scale plan dropped Aug 2026; Mini dropped Nov 2025 — ladder is Free/Basic/Pro/Enterprise
    Type per-site-plan-plus-seat-plus-ai-credits; starting_paid=$10; free_tier_real_not_trial

    Reviews

    Field Value
    G2 4.5/5​ (~144 verified, 2026) — primary B2B star; praise canvas fidelity, Figma-import, publish speed, AI page gen, CMS+localization; gripes CMS caps vs Webflow, page-view throttling, seat+bandwidth overage, no self-host
    Capterra 4.3/5​ (~auxiliary, G2-Digital-Markets shared owner Feb 2026 but corpus separate) — aligned band, weight lower than G2
    Trustpilot 1.6–1.7/5​ (~concentrated barbell) — billing/cancel/seat-surprise rage, AI-inconsistent mentions; exclude from B2B avg, report as consumer-billing signal only
    Product Hunt 4.84/5 launch-era — not reweighted
    Editorial BestAIQ 6.7/10, SaaSProbe 7.8/10, TechRadar/EXPERTE qualitative — feature confirm
    Praise Designer-grade canvas that IS the live site, Figma paste fidelity, AI landing-page gen fast, edge hosting Core Web Vitals excellent, localization + A/B native, MCP external-agent hook ahead of Webflow/Wix
    Gripes CMS collection/item caps frustrate content-heavy sites, page-view hard caps throttle viral spikes, mandatory Framer hosting (no export/self-host), seat + bandwidth + AI-credit triple metering confuses bill, Trustpilot 1.6 billing/cancel friction, Advanced interactions learning curve, no native e-com

    Review Sources Breakdown

    Field Value
    G2.com 4.5/5 ~144 — primary B2B star, weight highest (note: G2 owns Capterra since Feb 2026 but review corpora still separate)
    Capterra.com 4.3/5 — auxiliary, same G2-Digital-Markets owner but independent corpus, aligned band
    Trustpilot.com 1.6–1.7/5 — consumer billing/cancel rage, excluded from B2B avg, reported separately
    Product Hunt 4.84/5 — launch-era, not reweighted
    Editorial (BestAIQ/SaaSProbe/TechRadar) 6.7–7.8/10 band — positioning only
    Vendor (framer.com) Pricing/company/credit facts only

    Access

    Field Value
    Web App https://www.framer.com — canvas, CMS, analytics, publishing; no desktop-only (web-first, Mac/Win browser)
    MCP External Agents over MCP​ (Jun 2026): Claude Code / Cursor / Codex connect to a Framer project, generate pages/sections, edit CMS, write code components; runs on user’s own LLM sub, not Framer credits. No first-party “Framer MCP server” for arbitrary agents, but documented External-Agent protocol = MCP-class
    API No general public REST for site content (CMS is in-app); Framer-level automations via Zapier/Make; code components are React; webhooks limited
    Integrations Figma (paste import), Shopify/Framer Commerce (e-com bolt-on), Typeform/Tally (forms), Calendly, Stripe (via components), Analytics (GA/Plausible/Segment), Vercel/Next via embed not deploy
    Login Email/Google/GitHub; workspace + site roles (Owner/Editor/Content Editor); SAML on Enterprise
    Self-host None​ — React runtime + edge CDN mandatory, no HTML/static export, no Docker

    Best For

    Field Value
    Audience 1 Designers/marketing teams shipping high-fidelity marketing sites, landing pages, portfolios without dev handoff
    Audience 2 Startups wanting Figma-like speed + real CMS + localization + A/B in one host
    Audience 3 Agencies building client sites where visual polish + Core Web Vitals matter more than e-com
    Audience 4 AI-agent builders using Claude/Cursor over MCP to scaffold Framer pages from specs
    Audience 5 Indie hackers shipping a polished site in a weekend (Free→Basic $10)

    Not For

    Field Value
    Exclude 1 E-com-first stores (→ Shopify/WooCommerce; Framer has no native cart/checkout, Framer Commerce is bolt-on)
    Exclude 2 Teams needing self-host / static HTML export / own CDN (→ Webflow export, Astro, Next.js)
    Exclude 3 Heavy content platforms (10k+ CMS items, 50+ collections, editorial workflow) — CMS caps choke, → Webflow/WordPress/Sanity
    Exclude 4 Budget-sensitive projects afraid of triple metering (site plan + $20 editor + bandwidth + AI credits) — Wix/Squarespace flatter
    Exclude 5 App/desktop UI prototyping (Framer Classic 2014 did this; current Framer is web-only, → Figma/Origami)

    Competitors

    Field Value
    Webflow Closest rival, stronger CMS/export/self-host, weaker AI-page-gen + Figma-paste fidelity, per-seat+plan mix
    Wix (ADI) / Squarespace Cheaper flat plans, weaker designer canvas, weaker localization/A/B
    Webflow vs Framer Framer wins designer UX + AI + MCP; Webflow wins CMS scale + export + e-com via integrations
    Figma Sites (2025+) Design-origin sibling, less mature publish/hosting/CDN than Framer
    WordPress + page builders Infinite flexibility/self-host, but no unified design→live canvas
    Carrd / Typedream Cheaper one-pagers, no CMS depth/AI agents

     

Do Not Sell or Share My Personal Information Cookie Settings