Brevo
← Back to All AI Tools1. Should you try Brevo? Overview
| What it is | Brevo (formerly Sendinblue) is an all-in-one CRM and marketing platform covering email, SMS, chat, marketing automation, and a sales pipeline, priced on a contact-unlimited, pay-per-email-volume model. |
| Country / HQ | Paris, France |
| Best for | SMBs needing email/SMS/CRM on unlimited stored contacts |
| Check before buying | Watch out: High-volume senders who need best-in-class deliverability (consider SendGrid/Postmark). |
| Pricing signal | Free tier + paid from $9/mo |
2. Features What it does
| Feature | What it does |
|---|---|
| marketing with a drag-and-drop builder, templates, and transactional email via SMTP/API. | |
| Marketing | automation with visual workflows, segmentation, and behavioral triggers. |
| CRM | & sales pipeline for deal tracking and contact management. |
| SMS | & WhatsApp campaigns billed per message sent. |
| Conversations | shared inbox and live chat for customer support. |
| Landing | pages, forms, and 100+ integrations (Shopify, WordPress, Salesforce). |
3. Pricing Pricing (2026-10, USD)
| Plan | Price / mo | Key limits & who it fits |
|---|---|---|
| Free | $0 | 300 emails/day, unlimited contacts, 1 user, basic CRM. |
| Starter | From $9/mo | ~20k emails/mo, no daily cap, no branding. |
| Standard | From $18/mo | Higher volume, A/B testing, workflow automation. |
| Professional | From $499/mo | Advanced analytics, multilingual, landing pages, priority support. |
| Enterprise | Custom | SSO, dedicated support, custom limits. |
Note: every plan stores unlimited contacts — you pay for emails sent, not contacts held. SMS/WhatsApp are metered separately per message. Annual billing typically saves ~10-15%.
4. Integration Access & integrations
| Access type | Details |
|---|---|
| Cloud SaaS + REST/SMTP API | 100+ apps; first-class Shopify, WordPress, Salesforce — Web, iOS & Android app |
5. Reviews & Sources External reviews
| Source | Rating | What it says |
|---|---|---|
| Pros | — | Unlimited contacts even on the free tier — rare among ESPs. |
| Pros | — | Generous free plan and an easy all-in-one upgrade path for SMBs. |
| Pros | — | Built-in CRM and automation reduce the need for extra tools. |
| Cons | — | Email-volume caps can bite as you scale beyond Starter. |
| Cons | — | Deliverability is solid but not class-leading versus dedicated ESPs. |
| Cons | — | Support quality varies by tier. |
6. Best for / Not for Fit
| ✔ Suitable | ✘ Not suitable |
|---|---|
| • SMBs and growing teams that want email + SMS + CRM on unlimited contacts. • Businesses graduating from a pure email tool but not ready for HubSpot. |
• High-volume senders who need best-in-class deliverability (consider SendGrid/Postmark). • Enterprise marketing orgs needing deep analytics and ABM (HubSpot/Marketo fit better). |
7. Competitors How it compares
| Competitor | How it differs | Best for |
|---|---|---|
| Brevo | Unlimited contacts: Yes; Free tier: Yes; CRM built-in: Yes; Price (entry paid): From $9/mo | Unlimited contacts |
| Mailchimp | Unlimited contacts: No (paid tiers); Free tier: Yes; CRM built-in: Basic; Price (entry paid): ~$13/mo | Simple email |
| ActiveCampaign | Unlimited contacts: No; Free tier: No; CRM built-in: Plus+; Price (entry paid): $15/mo | Automation |
| HubSpot | Unlimited contacts: Limited free; Free tier: Yes; CRM built-in: Full suite; Price (entry paid): $15/mo+ | All-in-one |
8. Summary Verdict
| Takeaway | Brevo is one of the few mainstream marketing platforms where you never pay for the size of your contact list — only for what you send — which makes it especially attractive to SMBs with large, low-engagement databases. The bundled CRM and automation cover most growth needs, and the free tier is genuinely usable. |
| Who should pick it | SMBs and growing teams that want email + SMS + CRM on unlimited contacts. |
| Who should skip it | High-volume senders who need best-in-class deliverability (consider SendGrid/Postmark). |