Scribe AI (Colony Labs Inc., San Francisco 2019)

Status: Active (founded 2019 as Scribe How, SF; rebranded Scribe; $75M Series C Nov 2025; 5M+ users, 600K orgs, 94% Fortune 500 touch; scribe.com / scribehow.com reachable 2026-08, no discontinuation). Category ai-productivity-data; pipeline_stage=none. Not a video tool, not a generic LLM — it is a workflow-capture → step-guide generator: record clicks, get numbered SOP with cropped screenshots + AI-written step text + Smart Blur redaction.

1. Introduction

Scribe AI watches you perform a task in a browser (Chrome/Edge extension) or desktop app (Win/Mac), captures every click/keystroke/navigation as discrete actions, auto-crops screenshots to the relevant UI element, and uses an LLM to write human-readable step descriptions (“Click Settings gear → Select Monthly from billing dropdown”). Output is a shareable, editable step-by-step guide with link/embed/PDF/HTML/Markdown export, combinable into multi-guide Pages for onboarding manuals. It replaces the “screenshot + Snagit + write the doc” loop; pairs with Loom when you also want video, with Tango when you want in-app walkthroughs, with Trainual when you want courseware. LLM layer = step-text generation + AI overviews + workflow-improvement suggestions, not chat.

2. Core Features

Layer	Capability	Notes
Workflow capture	Chrome/Edge ext (web apps) + desktop app (Win/Mac, native apps) + mobile	Free = web-only; Pro+ = desktop/mobile
Auto step generation	Action → numbered step + cropped screenshot + AI-written description + click highlights	200 steps/recording cap
Smart Blur / redaction	Manual blur (Pro), assisted (Pro), enforced auto PII/PHI (Enterprise)	Passwords/PII hidden before share
Editing	Edit/delete/reorder steps, replace screenshot, add tips/warnings, custom annotations	1-week version history on self-serve tiers, unlimited on Enterprise
Pages	Chain multiple Scribes + text/video/links into one manual/onboarding doc	The “SOP binder” unit
Export & embed	Link, Smart Embed, PDF, HTML, Markdown, Word; Confluence/Notion/Slack/Guru/Helpjuice/Document360 integrations	Free = link/embed only, no PDF
Collaboration	Comments, collections, team workspace, view analytics, guide verification workflow	Pro Team+
AI extras	AI intro/summary/pro-tips, workflow inefficiency suggestions, voice transcription (some tiers)	Not autonomous agent
Enterprise	SSO/SAML, SCIM, RBAC, IP allowlist, central admin, auto PII redaction, translations, API, Copilot/Slack bot	SOC 2 Type II, ISO 27001, GDPR, HIPAA-ready

3. Pricing (2026-08, USD/seat/mo)

Tier	Monthly	Annual (eff/mo)	Seat min	Key gates
Basic (Free)	$0	$0	—	Unlimited guides, web-only capture, link/embed, no PDF/HTML/MD, no redaction, no branding, 1-wk version history
Pro Personal	$35/seat	$25/seat ($300/yr)	1	+ desktop/mobile capture, PDF/HTML/MD/Word export, manual+assisted redaction, custom branding, 1-wk history
Pro Team	$17/seat	$13/seat ($156/yr)	5	All Pro Personal + comments, team workspace, analytics, guide verification; entry ≈ $65/mo or $780/yr
Enterprise	Custom	Custom	—	+ SSO/SCIM/RBAC/IP allowlist, enforced auto PII/PHI, translations, API, central admin, unlimited history

pricing_type=per-seat-subscription; starting_price=$0; annual saves ~29% on Personal / ~24% on Team; team floor = 5 seats so a 2-person team still pays 5. Edu/nonprofit discounts on request.

4. Access Type

Field	Value
access_type	chrome-edge-extension-desktop-win-mac-mobile-web-no-offline-editor
access_display	🌐 scribe.com · Chrome/Edge extension · Win/Mac desktop app · iOS/Android viewer · Confluence/Notion/Slack/Guru embeds · API (Enterprise) · no offline standalone editor

5. Reviews (2026)

Source	Rating	Sample	Signal
G2	4.8/5	~730–820	Ease-of-use + time-saved #1 praise; “editing difficulties”, “screenshot mis-crop” minor gripes
Capterra	4.8/5	~33	Mirrors G2; thin but positive
Trustpilot	3.5/5	~23	Billing/cancel friction, free-tier surprise (no PDF), support latency
Product Hunt	5/5	~10	Launch-era enthusiasm
Aggregate	~4.8/5 weighted (B2B), 3.5 Trustpilot (consumer)	795	Tool-quality consensus high; commercial-review channel (cancel/refund/seat-floor) is where it dips

Verdict: fastest path from “do the task once” to “shareable SOP” on the market. Gripes = free tier is web-only and PDF-less (surprises evaluators), 5-seat floor makes Pro Team pricey for tiny teams, screenshots go stale when UI changes (no auto-detect stale), AI step text occasionally mislabels buttons (needs human pass), version history 1 week on self-serve, Trustpilot-side billing complaints.

6. Best For / Not For

Best For	Not For
Ops/CS/HR teams writing SOPs, onboarding, handover docs	Teams shipping UI updates weekly (screenshots stale fast, no auto-diff)
Solo consultants packaging “how I do X” into sellable guides	Video-first walkthroughs (→ Loom/Guidde)
IT/support building internal how-tos embedded in Confluence/Notion	In-app interactive walkthroughs overlaid on live product (→ Tango Guide Me)
Regulated orgs needing PII redaction + SSO (Enterprise)	Full LMS / courseware with quizzes/paths (→ Trainual)
Knowledge-base owners wanting link/embed not a new KB	Offline-only / air-gapped environments (cloud-only)
—	Buyers assuming free = PDF export + desktop capture (it isn’t)

7. Competitors (Lane Map)

Lane	Tool	Starts	Scribe’s edge / gap
Auto step-guide (closest)	Tango	Free / ~$15–16 seat	Tango = in-app Guide Me overlay; Scribe = static guide + Pages + deeper enterprise governance
Video walkthrough	Loom, Guidde	Free / $15 seat / custom	They record video; Scribe is text+screenshot, faster to skim/update
Free guide w/ PDF+redact	Dubble	Free (PDF+redact included) / $6–12	Dubble free tier more generous; Scribe = scale/enterprise/compliance
Training LMS	Trainual	~$300/mo	Trainual = courses/paths/quizzes; Scribe = doc engine, integrates in
Knowledge base host	Document360, Guru	~$149–199/mo	KB shell; Scribe feeds guides into them
Interactive demo	Supademo	Free / $36 seat	Clickable demos; Scribe static
Offline desktop doc	Folge	one-time license	Folge = offline/perpetual; Scribe cloud-only
Video→doc+voiceover	Vidocu	Free / $39	Vidocu turns existing recordings into docs+subtitles+voiceover; Scribe captures live