Miro

  • Miro — Full Profile (2026-09)

    RealtimeBoard, Inc. dba Miro, San Francisco + Amsterdam; founded 2011 Perm/Russia as RealtimeBoard by Andrey Khusid + Oleg Shardin, rebrand to Miro 2019; VC-backed Series C 17.5B val (ICONIQ/Accel/Atlassian/Dragoneer/Salesforce Ventures/TCV), 100M+ users, 250K+ orgs, 99% Fortune 100, ~1,600 staff 13 hubs; acquired Reforge Mar 2026. VC-backed independent, not acquired​ (contrast Clipdrop/Slack), not open-source, ships official MCP server​ (Feb 2026, mcp.miro.com).

    Website

    Field Value
    Official Website https://miro.com · developer: https://developers.miro.com · MCP: https://mcp.miro.com (hosted streamable-HTTP, OAuth 2.1 DCR) · REST: https://api.miro.com/v2
    Company RealtimeBoard, Inc. (dba Miro), SF + Amsterdam; founded 2011​ Perm/Russia as RealtimeBoard by Andrey Khusid (CEO) + Oleg Shardin; VC-backed Series C​ (50M B 2020 / 476M total, $17.5B val); 100M+ users, 250K+ orgs, 99% Fortune 100, ~1,600 staff/13 hubs; acquired Reforge Mar 2026 (growth, not acquiree); ISO 27001 / ISO 42001 ready / SOC 2 / GDPR. VC-backed independent, not acquired-kept​ (reverse Clipdrop/Slack), not bootstrap (reverse Bannerbear/Todoist), not open-source product (reverse FFmpeg).
    Status Active, VC-backed independent, not acquired, not shut down
    Category ai-productivity-data
    Pipeline Stage none

    Title

    Field Value
    Product Miro
    Descriptive Title Miro — AI Innovation Workspace: Infinite Multiplayer Canvas for Whiteboarding/Diagrams/Docs/Tables/Slides/Timelines/Kanban + Miro AI (credits) + AI Workflows/Playbooks/Connectors + Official MCP Server (Claude/Cursor/Copilot/Gemini/Codex/Replit/Lovable/Windsurf/Kiro via mcp.miro.com, Enterprise-admin-gated) + REST v2 + Web SDK (2011 Perm Khusid/Shardin, SF+Amsterdam, $17.5B val)
    One-line Positioning Team opens an infinite board → drags stickies/frames/shapes/connectors or uses Docs/Tables/Slides/Kanban/Timelines → Miro AI summarizes/clusters/generates diagrams (10 credits Free / 25 Starter / 50 Business per seat·mo) → AI Workflows + Connectors pull Claude/NotebookLM research onto canvas and push roadmaps back out → official MCP server lets Claude Code/Cursor/Copilot read boards, build diagrams from code, resolve comments (Enterprise admin must enable; OAuth 2.1); flat per-seat freemium, 3-board free cap, 250+ integrations, 20K+ combined G2/Capterra/TrustRadius reviews.

    Features

    Field Value
    Canvas Core Infinite multiplayer board, sticky notes/cards/shapes/text/frames/connectors/images, layers, 5,000-7,000+ templates (Miroverse), version history, high-res JPG/PDF export, Talktrack interactive video walkthroughs
    Formats Docs, Tables (tree/nested), Slides, Timelines, Kanban, Diagrams (Mermaid/UML/BPMN/AWS/ER/sequence), Blueprints, Spaces, Brand Center, Prototypes (add-on)
    Facilitation Timer, Voting, Private mode, Estimation, Video calls, Engage polls/2×2/scale activities, async + live workshops
    AI Layer Miro AI​ (summarize board, cluster stickies, generate diagrams/tables from prompt, rewrite, translate) — credit-metered (10 Free team / 25 Starter seat / 50 Business seat per mo, pooled, no roll-over); AI Workflows​ (repeatable canvas automations), AI Playbooks, Connectors​ (Claude/NotebookLM/ChatGPT context in/out), Sidekicks​ (2026)
    MCP Server Official hosted​ https://mcp.miro.com/ (Feb 2026, built w/ Anthropic/AWS/GitHub/Google/Windsurf); ~30 tools: list/read/search boards, create boards/diagrams/docs/tables/images/code widgets, edit docs/tables/code widgets, read/reply/resolve comments, context_get semantic summary; clients Claude/Claude Code/Cursor/GitHub Copilot+VS Code/Gemini CLI/Codex/ChatGPT desktop/Windsurf/Lovable/Replit/Kiro/Amazon Q; Enterprise admin must enable; OAuth 2.1 DCR; 500 MCP calls/day Starter, 2,000/day Business
    REST / Dev REST v2 (boards/items/members/comments CRUD, webhooks, team/org/project admin, Enterprise governance), Web SDK (in-canvas panels/modals/drag-drop), OAuth 2.0 auth code flow, no client-credentials grant
    Integrations 250+ : Slack, MS Teams, Zoom, Google Drive/Workspace, Figma, Adobe, Jira/Confluence, Asana, Linear, ClickUp, Azure DevOps, Notion, Salesforce, HubSpot, Zapier, Make, IFTTT; two-way Jira/Asana/Linear/ClickUp on Business+
    Security SOC 2, ISO 27001, ISO 42001 ready, GDPR, CCPA, SSO/SAML (Business+), SCIM/audit logs/domain control/regional residency (Enterprise), Enterprise Guard add-on

    Pricing (2026-09 USD; 20% off annual vs monthly)

    Field Value
    Free $0​ — unlimited members, 3 editable boards​ (older ones view-only), 5,000+ templates, 160+ integrations, 10 Miro AI credits/team/mo (not per seat), 5 Talktracks, no private boards, no MCP call allowance stated (MCP works on all plans incl Free but Enterprise admin-gating applies)
    Starter 10 mo) — unlimited private boards, 1 workspace, visitor editing, hi-res export, facilitation tools, Spaces/Blueprints, Brand Center, 25 AI credits/seat**/mo, 500 MCP calls/day​
    Business 25 mo) — everything in Starter + unlimited workspaces, signed-in guest edit, SSO/SAML, advanced diagram packs (UML/BPMN/AWS), two-way Jira/Asana/Linear/ClickUp, AI Workflows/Playbooks/Engage, Prototypes, 50 AI credits/seat**/mo, 2,000 MCP calls/day​
    Enterprise Custom, min 30 seats​ — SCIM, audit logs, domain control, regional data residency, Enterprise Guard, pooled AI credits (2,500+ org band), admin-enabled MCP, custom DPA
    Type per-seat-flat-plus-ai-credit-meter-plus-mcp-rate-limit; starting_paid=$8; free_tier_real_3-board-cap-not-trial; AI credits pooled no roll-over
    Note AI credits meter AI features only (like Motion); MCP calls/day rate-limited per plan (Starter 500 / Business 2,000) — distinct from AI credits

    Reviews

    Field Value
    G2 4.6/5​ (~12,674 reviews Apr 2026) — primary B2B star; Visual Collaboration / Collaborative Whiteboard / Emerging AI Software categories; praise infinite canvas, workshop facilitation, diagramming depth 2026, MCP grounding for Copilot/Claude; gripes Free 3-board wall, price jump Starter→Business 2.5x for SSO, AI credit starvation on Free, occasional canvas lag with 500+ objects, Enterprise MCP admin-gating confusing
    Capterra 4.7/5​ (~1,681 reviews Apr 2026, syndicates to GetApp/SoftwareAdvice under G2 Digital Markets post Feb 2026 acquisition but corpus separate) — auxiliary, aligned band, weight lower
    Trustpilot 2.0/5​ (~132, 2026) — barbell consumer-surface signal; free-tier auto-seat/billing complaints, boards going read-only, support reachability; excluded from B2B avg​ (aligns Smartlead/Slack/Supabase/Framer/Motion/Todoist pattern)
    TrustRadius 4.5-band, 20K+ combined G2/Capterra/TrustRadius vendor claim — tertiary
    Product Hunt launch-era not reweighted
    Editorial Gartner MQ Leader Visual Collaboration 2025, ToolNerdy 9/10, AIProductivity 4.6 — positioning
    Praise De-facto standard for distributed workshop/whiteboard (250K orgs/99% F100), 2026 MCP server is best-in-class among visual tools (Claude/Cursor/Copilot grounding), AI credit model less aggressive than Motion, diagramming packs closed Lucidchart gap, Talktrack async walkthroughs unique
    Gripes Free 3-editable-board wall is brutal for evaluators, Business $20 is steep just to get SSO/guest-edit (2.5x Starter), 10 AI credits/team/mo on Free is almost symbolic, canvas FPS drops on huge boards, MCP requires Enterprise admin enable = mid-market friction, Trustpilot 2.0 billing rage, Reforge acquisition spiked some “bloat” anxiety

    Review Sources Breakdown

    Field Value
    G2.com 4.6/5 ~12,674 — primary B2B star, weight highest, Visual Collaboration category
    Capterra.com 4.7/5 ~1,681 — auxiliary, G2-owned Feb 2026 corpus separate, aligned band
    Trustpilot.com 2.0/5 ~132 — barbell, billing/read-only/support rage, excluded from B2B avg
    TrustRadius 4.5-band — tertiary
    GetApp/SoftwareAdvice mirrors Capterra (G2 portfolio) — tertiary
    Editorial (Gartner/ToolNerdy/AIProductivity) MQ Leader / 9/10 / 4.6 — positioning only
    Vendor (miro.com) “20,000+ reviews from Capterra, G2 and Trustradius” aggregate claim
    Conclusion​ Prints “G2 4.6 primary, Capterra 4.7 aux, Trustpilot 2.0 excluded barbell” — same split-source rule as Smartlead/Slack/Supabase/Framer/GitHub/Webflow/Netlify/Cloudflare/Rezi/Motion/Todoist

    Access

    Field Value
    Web App https://app.miro.com — canvas, formats, AI, workshops, admin; native macOS/Win desktop + iOS/Android + tablet stylus + Miro for Devices (touchscreen room hardware)
    MCP Official hosted​ https://mcp.miro.com/ (OAuth 2.1 DCR, ~30 tools, reads/writes boards/docs/tables/diagrams/comments, context_get semantic summary); Claude/Claude Code/Cursor/Copilot+VS Code/Gemini CLI/Codex/ChatGPT desktop/Windsurf/Lovable/Replit/Kiro/Amazon Q; Enterprise admin must toggle on; 500 calls/day Starter, 2,000/day Business; aligns Smartlead/Lokalise/Supabase/Framer/GitHub/Webflow/Netlify/Cloudflare/Rezi cluster, reverses Motion/Todoist/FFmpeg/Customer.io (no MCP)
    REST API v2 at api.miro.com/v2, OAuth 2.0 auth code, boards/items/members/comments/webhooks/team-org admin, no client-credentials (no static service token), Scalekit-style OAuth broker common
    Web SDK In-canvas panels/modals/drag-drop, board-event system (session-only, not server webhooks)
    Integrations 250+ (Slack/Teams/Zoom/Google/Figma/Adobe/Jira/Asana/Linear/ClickUp/Azure/Notion/Salesforce/HubSpot/Zapier/Make)
    Login Email/Google/Microsoft/Apple; workspace roles; SSO Business+, SCIM Enterprise
    Self-host None​ — Miro Cloud only, regional residency Enterprise-only, no on-prem

    Best For

    Field Value
    Audience 1 Distributed product/design/eng teams running sprint planning, retros, architecture workshops, customer-journey mapping on a shared canvas
    Audience 2 Enterprise transformation/strategy/ops groups needing 250+ integrations + SSO/SCIM + audit + MCP grounding for Copilot/Claude
    Audience 3 Consultancies/freelancers facilitating client workshops (Talktrack + visitor edit + sticky clustering)
    Audience 4 Agentic dev teams wanting Claude Code/Cursor to read PRDs/architecture from Miro and write diagrams back (MCP Feb 2026)
    Audience 5 Schools/workshops with free tier (3 boards enough for a one-off session)

    Not For

    Field Value
    Exclude 1 Teams needing true PM with critical-path/Gantt/resource allocation (→ Asana/Jira/Linear/ClickUp; Miro is canvas not PM)
    Exclude 2 Budget buyers balking at 3-5, Mural mid, Whiteboard in Notion/Confluence free-ish)
    Exclude 3 Orgs whose procurement bans OAuth-user-delegation-only (Miro has no client-credentials grant — blocks headless service agents)
    Exclude 4 Mid-market teams wanting MCP but not buying Enterprise (admin-gating surprises Starter/Business buyers)
    Exclude 5 Users needing >3 editable boards on $0 (wall is harsh vs FigJam/Mural free)
    Exclude 6 Pure document/wiki teams (→ Notion; Miro Docs are canvas-bound not a wiki replacement)

    Competitors

    Field Value
    FigJam (Figma) Closest lighter rival, $3-5/seat, designer-native, weaker diagram packs/PM integrations, no MCP server as of 2026-09
    Mural Same Visual Collaboration G2 category, slightly weaker diagramming/AI, ~$12-20/seat, no MCP launch parity
    Lucidchart / Lucidspark Diagramming-first (Lucidchart 4.59/5 vs Miro 4.81 diagramming band), weaker open canvas workshop
    Figma (full) Design-file native, not workshop whiteboard despite FigJam
    ClickUp / Notion / Monday Adjacent in G2 alternatives list, heavier PM/wiki, weaker infinite-canvas stickies
    Microsoft Whiteboard / Google Jamboard Free-but-thin, no AI credits/MCP/diagram packs

     

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