Peaberry Software, Inc. dba Customer.io (Portland, OR HQ; remote-first; founded 2012 by David Rauch, Colin Nederkoorn; Spectrum Equity growth round 2022; ~7,400–9,000+ brand accounts, Notion/MongoDB/Linear/Postmark among users)

Website

Field	Value
Official Website	https://customer.io
Company	Peaberry Software, Inc. dba Customer.io (Portland, OR HQ; remote-first; founded 2012 by David Rauch, Colin Nederkoorn; Spectrum Equity growth round 2022; ~7,400–9,000+ brand accounts, Notion/MongoDB/Linear/Postmark among users)
Status	Active, independent, not shut down (no acquisition; fundstrapped until 2021 crowdround + 2022 Spectrum)
Category	ai-productivity-data
Pipeline Stage	none

Field	Value
Product	Customer.io (Journeys + Data Pipelines + AI Agent)
Descriptive Title	Customer.io — Event-Driven Lifecycle Messaging Platform with Visual Journeys, 100+ Channel Orchestration, Built-in CDP/Reverse-ETL & MCP-Connected AI Agent (Independent, Active)
One-line Positioning	First-party product events + profile/object data → visual branching journeys across email/push/in-app/SMS/WhatsApp/Slack/webhook → Liquid-personalized lifecycle + transactional sends; developer-first alternative to Braze/Iterable for PLG SaaS.

Field	Value
Journeys	Visual drag-drop workflow builder, event/date/form/webhook/segment triggers, conditional branching, wait-until, A/B + multivariate, API-triggered broadcasts, conversion goals
Channels	Email (marketing + transactional, custom SMTP), push (iOS/Android/Web via APNs/FCM), in-app/web messages, SMS (Twilio-native), WhatsApp (native WABA, 1 acct/workspace), LINE, Slack, outbound/inbound webhooks, anonymous messages
Personalization	Liquid templating, unlimited people attributes, custom objects (accounts/carts/courses), nested data, AI-generated global styles, AI translator for messages
Data Layer	Customer.io Data Pipelines (Segment-style CDP, launched 2022), REST Track/App APIs, mobile SDKs (iOS/Android/RN/Flutter/Expo), Reverse ETL to Snowflake/BigQuery, ad-audience sync (Meta/Google/TikTok/IG/YT), 65+ source integrations
AI Layer	AI Agent (beta, prompt→journey build + analyze), LLM Actions inside workflows (prompt templates, knowledge sources), persistent memory, Routines (scheduled tasks), MCP server + CLI + Slack bring-your-own-agent, $10/100K AI credits metered
Governance	US/EU data residency, SOC 2 Type II, ISO 27001, GDPR/CCPA, HIPAA (Premium add-on / Enterprise), SSO/2FA, audit logging + data governance (Ent), role-based permissions

Field	Value
Essentials	$100/mo billed monthly for 5,000 profiles (people+objects), 1M emails/mo, 2 object types, AI Agent core skills + 100K credit sample, 2 workspaces, unlimited seats/push/in-app/webhooks; scales self-serve: 10k=$ 145, 20k= $235, 30k=$ 325, 40k= $415, 50k+=$ 505+
Premium	$1,000/mo billed annually, custom profile/email volume, 10 object types, elevated Agent + Daily Routines, Reverse ETL, HIPAA option, premium chat+email, 90-day onboarding, unlimited workspaces
Enterprise	Custom quote — best volume pricing, dedicated hardware, audit logging, DCSM, shared Slack, migration + implementation specialist, 2-hr first response
Overage	+ $0.009/additional profile, +$ 0.12/1,000 extra emails, +$10/100K AI credits (Essentials/Premium); SMS/WhatsApp custom-priced
Startup Program	12 months free for companies raised <$10M
Type	profile-metered-subscription-plus-usage-overage; starting_paid=$100; free_tier=no-trial-only-14d

Field	Value
G2	4.4/5 (~894–895 verified, Feb–Jul 2026) — B2B lifecycle/marketing buyers; praise branching logic, event triggers, Liquid, dev-friendly; gripes steep learning curve on advanced nodes, AI features still underwhelming, no historical event count in Liquid
Capterra	4.6–4.7/5 (~87) — auxiliary B2B, ease/value sub-scores align G2
Trustpilot	2.2/5 (~14) — not a B2B contract surface for CM; consumer-side billing/cancel noise, exclude from primary avg
TrustRadius	4.5/5 (~35) — auxiliary
GetApp / SoftwareAdvice	4.7/5 (~86 each) — Gartner-family mirror of Capterra, convenience only
Product Hunt	4.7/5 (~28) — launch-era sentiment, not ongoing
Aggregate (Seek4 blend)	4.5/5 (1,043 across all surfaces) — vendor-listing convenience, not independent star
Editorial	ToolRadar 87/100; Dashly/TechVendorIndex 6.5–8/10 — positioning confirm
Praise	Event-driven journeys best-in-class for PLG SaaS, Liquid + custom objects powerful, predictable $100 floor vs Braze$ 5k, dev/PM collaboration smooth, deliverability solid
Gripes	Essentials 5k profile cap tight for B2C, learning curve on advanced branching/API setup, AI Agent beta still shallow vs in-house LLM stacks, no historical event pull in Liquid, Premium jump $100→$ 1k/yr commit steep, SMS costs custom opaque

Field	Value
G2.com	4.4/5 ~894 verified — primary B2B star, weight highest
Capterra.com	4.6–4.7/5 ~87 — secondary B2B
Trustpilot.com	2.2/5 ~14 — consumer complaint surface, excluded from B2B avg
TrustRadius	4.5/5 ~35 — tertiary
GetApp / SoftwareAdvice	4.7/5 ~86 each — Capterra mirror, not independent
Product Hunt	4.7/5 ~28 — launch sentiment
Seek4 aggregate 4.5/1,043	Blended convenience number, labeled blend not primary
Editorial (ToolRadar/Dashly/TechVendorIndex)	87/100, 6.5–8/10 — feature confirm only
Vendor site	Pricing/company facts only

Field	Value
Web App	https://app.customer.io — browser studio, no desktop app
Mobile	No native marketer app; mobile SDKs are for customer-app instrumentation (iOS/Android/RN/Flutter/Expo)
API	REST Track API (events), App API (campaigns/profiles), Pipelines API, Reporting webhooks, inbound/outbound webhooks; MCP server (AI Agent), CLI
Integrations	Segment, RudderStack, Heap, Snowflake, BigQuery, Redshift, Twilio, Slack, Meta/Google/TikTok ad sync, 65+ sources; Zapier not first-class
Login	Email/SSO (Premium+), workspace model, 2 workspaces on Essentials
Self-host	None (US/EU cloud only)

Field	Value
Audience 1	Product-led SaaS / fintech / edtech doing event-driven onboarding/activation/retention/churn-winback
Audience 2	Consumer apps with mobile push + in-app + email + SMS in one journey, engineers tracking product events
Audience 3	Mid-market lifecycle teams wanting Braze/Iterable power at $100–1k/mo not$ 5k+
Audience 4	Data teams wanting lightweight CDP (Data Pipelines) + Reverse ETL without buying Segment separately
Audience 5	Regulated orgs needing HIPAA/SOC2/ISO27001 + EU residency (Premium/Ent)

Field	Value
Exclude 1	Traditional inbound B2B lead-gen teams (no native CRM/lead-scoring/ABM — → HubSpot/Marketo)
Exclude 2	Pure e-com purchase-trigger shops wanting prebuilt Klaviyo flows (CM needs event wiring)
Exclude 3	Solopreneurs/small biz sending newsletters only (overkill, $100 floor stings — → Mailchimp/Brevo)
Exclude 4	Teams refusing any learning curve / no dev to fire events (→ ActiveCampaign/Mailchimp)
Exclude 5	Teams needing HIPAA on <$1k/mo (HIPAA is Premium add-on/Ent only)

Field	Value
Braze	Enterprise lifecycle leader, $5k+/mo floor, stronger mobile-centric SDK story, CM cheaper 50x at SMB
Iterable	Data-first journey builder, bigger enterprise GTM, weaker developer-event model than CM
Klaviyo	E-com native, prebuilt flows, not event-API-first for SaaS
HubSpot Marketing	Inbound CRM+automation suite, heavier, less granular event branching
ActiveCampaign	SMB automation, cheaper entry, weaker CDP/Reverse-ETL/dev API
Mailchimp	Newsletter-first, not event-driven journeys
Intercom	Product messaging/conversational, not lifecycle email/SMS orchestration
Segment / RudderStack	CDP-only (CM Data Pipelines overlaps, but they lack journey sending)